B2B Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement B2B demand generation campaigns that generate qualified leads, meetings, and sales opportunities.

• Collaborate with SDR and sales teams to ensure marketing leads are actionable, clearly defined, and effectively followed up on.

• Develop targeted content such as newsletters, webinars, white papers, guides, blog posts, thought leadership pieces, customer interviews, case studies, and sales enablement materials.

• Engage existing customers through testimonials, case studies, interviews, and content suitable for conferences.

• Manage the strategy for conferences and events, encompassing show selection, pre-event outreach, event materials, attendance, lead capture, and post-event follow-up.

• Construct and maintain lists of target accounts and prospects utilizing research, enrichment, CRM tools, automation, and AI-driven workflows.

• Segment audiences based on industry, buyer persona, and stage in the sales funnel.

• Monitor campaign performance, lead quality, conversions, meetings, opportunities, and sales feedback.

• Leverage AI and contemporary tools to enhance precise, credible, customer-focused marketing.

• Write, develop, interview customers, test concepts, prepare for events, and enhance market presence.

⛳️ Requirements

• Practical B2B marketing experience in demand generation, growth marketing, content marketing, field/event marketing, or a similar role.

• Proven track record of building or significantly contributing to campaigns aimed at business buyers.

• Proficient writing skills and comfort in creating original B2B content based on customer insights, clear positioning, and careful editing.

• Experience in developing case studies, newsletters, webinars, thought leadership, educational guides, customer stories, or sales materials.

• Ability to learn about unfamiliar markets through customer discussions, subject-matter experts, industry research, and sales input.

• Experience collaborating with sales or SDR teams to link marketing activities to qualified discussions and sales pipeline.

• Proficient with CRM, enrichment, email, automation, reporting, and AI tools.

• Strong visual judgment and capability to create or coordinate polished, professional marketing materials.

• Significant overlap with U.S. business hours.

• Willingness to travel within the U.S. for industry conferences.

• Direct experience in fleet safety, driver training, EMS, telematics, public safety, or transportation is a plus, but not mandatory.

🏝️ Benefits

• 10–15% bonus.

• Remote work model based in the U.S.

• Significant overlap with U.S. business hours.

• Opportunities to travel to U.S. industry conferences and events.

• Response within 24 hours after application submission.