Demand Generation Associate/Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the creation and implementation of demand generation campaigns that align with business objectives and target demographics.

• Carry out campaign deliverables across various channels including email, webinars, websites, and nurturing efforts.

• Organize timelines, assets, and deliverables to ensure campaigns are launched punctually.

• Utilize marketing automation tools to design and oversee targeted campaigns.

• Aid in lead scoring, segmentation, and nurturing initiatives.

• Contribute to enhancing the process of converting leads into qualified opportunities.

• Collaborate with the content team to produce relevant materials for various stages of the buyer’s journey.

• Ensure consistent messaging and branding throughout all demand generation activities.

• Tailor content for emails, landing pages, sales sequences, and other platforms.

• Monitor campaign performance utilizing marketing analytics tools.

• Create reports detailing lead volume, engagement, and conversion rates.

• Identify trends and propose opportunities for improving campaign efficacy.

• Work closely with the Sales team to comprehend lead qualification criteria and facilitate MQL handoff.

• Collaborate with cross-functional teams to synchronize campaign efforts.

• Assist in managing relationships with external agencies and freelancers.

⛳️ Requirements

• A minimum of 3 years of experience in demand generation, digital marketing, or a similar field, preferably in B2B technology or SaaS.

• Proven experience in supporting or executing demand generation campaigns that yield measurable results.

• Knowledge of marketing automation platforms, CRM systems, and analytics tools.

• Experience with HubSpot, Salesforce, Google Analytics, digital marketing, or social media management tools is highly preferred.

• Background in coordinating integrated marketing campaigns across multiple channels.

• Excellent written and verbal communication skills.

• An analytical mindset with the capability to interpret campaign data and discern trends.

• Strong project management and organizational abilities, with the capacity to juggle multiple projects and meet deadlines.

• Familiarity with the fraud and risk solutions landscape is a plus.

• Must be based in the U.S. and authorized to work in the United States.

🏝️ Benefits

• Employer-covered group health insurance for you and your dependents.

• 401(k) plan with employer matching (or its equivalent for non U.S.-based roles).

• Flexible paid time off.

• Regular company-wide in-person events.

• Home office stipend.

• Equity.