Senior Paid Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of strategy and execution across LinkedIn, Meta, and Google Search, while also expanding into YouTube and additional channels.

• Identify priority audiences, create campaign hypotheses, manage budgets, and transform experiments into reliable sources of qualified pipeline.

• Conceptualize campaigns, craft ad copy, brief creative teams, and design landing-page tests.

• Collaborate with design, content, and product marketing teams to produce exceptional work.

• Set a testing schedule across audiences, creatives, offers, and conversion paths.

• Develop AI, agent, and automation workflows for research, creative iterations, campaign operations, and analysis.

• Implement paid measurement and reporting in collaboration with RevOps.

• Evaluate qualified reach, conversion, pipeline contribution, efficiency, and incrementality.

• Convert performance data into actionable investment recommendations.

• Work alongside sales, lifecycle, and ABM teams to align campaigns with the buyer journey.

• Drive improvements on LinkedIn, scale efforts on Meta, expand Google Search, initiate YouTube campaigns, and assess additional channels.

• Create an operational framework for paid marketing that includes AI-enabled workflows, measurement, and investment allocation.

⛳️ Requirements

• Extensive, hands-on knowledge of LinkedIn, Meta, and Google Ads.

• Proven experience in building and scaling paid marketing programs within a sales-led B2B SaaS environment.

• Ability to structure and optimize campaigns while linking decisions to a qualified pipeline.

• Practical experience in campaign execution, creative development, experimentation, performance evaluation, and problem-solving.

• Strong analytical skills and creative judgment.

• Demonstrated proficiency in utilizing AI tools, agents, or automation to enhance output.

• Capability to work with CRM data and establish performance reporting.

• Experience in investigating attribution challenges and improving measurement methodologies.

• Proven track record of managing budgets and reallocating investments based on data-driven insights.

• Strong collaboration skills with sales, design, content, product marketing, and RevOps teams.

• Familiarity with YouTube, display, and programmatic advertising is a plus.

• Knowledge of HubSpot and Dreamdata is advantageous.

• Comfort in evaluating new tools, building effective workflows, and independently analyzing performance data.

🏝️ Benefits

• Equity / stock options.

• 10-year exercise window for stock options.

• Unlimited PTO with a recommendation of four weeks per year.

• Twelve weeks of fully paid family leave for employees in the US.

• Generous budget for equipment, software, and office furniture.

• $100/month educational budget.

• Conference attendance covered with managerial approval.

• Comprehensive US health insurance for employees and their dependents, with all premiums paid.

• 401(k) matching.

• Opportunity to collaborate with a talented and passionate team.