Senior Paid Advertising Strategist, Fashion

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Spearhead the strategy and execution of performance marketing across key accounts.

• Perform rigorous quality assurance to mitigate errors that could impact client revenue.

• Ensure precise budget management and provide guidance on any necessary budget adjustments.

• Drive proactive strategic recommendations for designated advertising channels.

• Evaluate campaign data alongside client-specific sources of truth to generate actionable insights.

• Oversee client testing roadmaps and manage experimentation projects effectively.

• Utilize advanced knowledge in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices.

• Foster high-quality communication with clients and internal teams.

• Lead strategic discussions regarding media purchasing, performance opportunities, and optimization strategies.

• Identify and escalate performance risks early, distinguishing between normal fluctuations and account risks.

• Act as a strategic leader within both departmental and account teams.

• Conduct assessments for new business opportunities related to the paid advertising product as required.

• Mentor junior team members through knowledge sharing and team ceremonies.

• Implement recommendations outlined in the solutions roadmap.

• Harness AI technologies and incorporate Power Digital’s Nova ecosystem tools and methodologies into everyday tasks.

⛳️ Requirements

• Advanced proficiency in both spoken and written English.

• 4-5 years of experience in digital marketing.

• At least 3 years of experience in an agency environment.

• Minimum of 3-4 years of direct experience with at least two paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or other paid advertising platforms.

• Experience in bid optimization, keyword research, ad copy creation, campaign strategy, and campaign enhancements.

• Proficiency in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• In-depth understanding of funnel marketing and the role of paid media within the marketing funnel.

• Capability to derive meaningful insights from marketing data.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• Self-motivated with a strong ambition to succeed.

• Exceptional interpersonal skills.

• Confident in client-facing presentations and communications.

• Strong work ethic with a capability to learn quickly and independently.

• Interest in building a long-term relationship with a growing company.

• Reliability, proactive attitude, high energy, positive demeanor, organization, and effective time management skills.

🏝️ Benefits

• Equal Opportunity Employer.

• Culture focused on diversity and inclusion.

• Access to AI-powered tools and a proprietary technology ecosystem (Omega, Iris, Nova).