Senior Paid Advertising Strategist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Oversee the strategy and execution of performance marketing for high-profile accounts, ensuring alignment with client objectives.

• Perform comprehensive quality assurance to eliminate errors that may adversely affect client revenue.

• Monitor budget pacing accurately and provide guidance on budget modifications.

• Advocate for proactive strategic recommendations across designated channels.

• Examine campaign data alongside client-specific metrics, including MMTs, to generate actionable insights.

• Manage client testing roadmaps and oversee experimentation projects.

• Utilize advanced technical expertise in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices.

• Maintain effective communication with clients and internal teams.

• Facilitate strategic discussions surrounding media buying, performance opportunities, and optimization strategies.

• Identify performance risks early on and differentiate between typical fluctuations and real account threats.

• Act as a pivotal strategic leader within the department and account teams.

• Conduct new business assessments for the paid advertising product as required.

• Mentor junior team members through knowledge-sharing and team activities.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies to improve workflows, outputs, and overall business efficiency.

• Incorporate Power Digital’s nova ecosystem tools and methodologies into everyday tasks.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is essential for this position.

• 4-5 years of experience in digital marketing, with a minimum of 3 years in an agency environment.

• At least 3-4 years of direct experience with a minimum of 2+ paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other relevant paid advertising platforms.

• Experience in bid optimization, keyword research, ad copy creation, campaign strategy, and optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Competent in Google Analytics.

• In-depth understanding of funnel marketing and the role of paid media within the marketing funnel.

• Strong capacity to derive meaningful insights from marketing data.

• Excellent written and verbal communication skills.

• Robust organizational and project management capabilities.

• Self-driven individual with a strong desire for success.

• Exceptional interpersonal skills.

• Confident in client-facing presentations and communications.

• Strong work ethic with the ability to learn swiftly and independently.

• Interested in cultivating a long-term relationship with a growing company.

• Highly reliable, self-motivated, energetic, and possessing a positive attitude along with effective organizational and time management skills.

🏝️ Benefits

• Base salary paid in USD plus commission opportunities.

• Unlimited Time Off available from day one.

• Fully flexible work environment: remote, in-office, or hybrid options.

• Healthcare stipend of $50/month to assist with healthcare or insurance expenses.

• National Holidays along with 2 Mental Health Recharge Days each year.

• Unlimited opportunities for advancement and leadership in a rapidly expanding firm.

• Continuous employee development programs focused on personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards recognizing outstanding performance, including prize money.

• Opportunities to participate in company DEI initiatives.