Senior Paid Acquisition Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic contact.

• Facilitate bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours in advance of scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while capitalizing on opportunities.

• Design, launch, and optimize lead-generation and appointment-booking campaigns on Meta.

• Oversee budgets, audiences, bidding strategies, account structures, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and implement performance enhancements.

• Create testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Compose direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors and provide creative guidance.

• Leverage AI tools to expedite research and copy development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, ensuring accountability for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of practical experience in paid media, with a significant focus on Meta advertising.

• Proven experience managing multiple client accounts while leading client-facing strategic discussions.

• Demonstrated ability to steer campaigns toward established performance goals while facilitating client retention.

• Exceptional direct-response copywriting skills, including ad copy and scriptwriting.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Proficient in conversion tracking, pixels, and basic marketing automation.

• Strong skills in communication, organization, analysis, and problem-solving.

• Background in financial services marketing is preferred.

• Experience with lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Background in performance marketing agencies is preferred.

• Experience in direct-response advertising is preferred.

• Candidates seeking upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for upper compensation ranges should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible scheduling options.

• Performance Bonus incentives.