Senior Paid Acquisition Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a portfolio of client accounts, acting as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and deliver bi-weekly performance reports a minimum of 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships that enhance retention, renewals, and referrals.

• Identify and tackle account risks and opportunities.

• Create, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audiences, bid strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and develop systematic testing strategies.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Collaborate with video editors while providing creative direction.

• Utilize AI tools for research and copy development.

• Configure and troubleshoot tracking, Meta pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues that arise between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience in managing multiple client accounts simultaneously and leading client-facing strategic discussions.

• Demonstrated ability to manage campaigns to meet defined performance targets while supporting client retention efforts.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organization, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Knowledge of lead-generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency.

• Preferred: Background in direct-response advertising.

• Candidates seeking upper compensation must demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels, with measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments; experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonuses.