Senior Paid Acquisition Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a portfolio of client accounts and act as the main strategic point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Foster client relationships to support retention, renewals, and referrals.

• Identify and manage account risks and opportunities.

• Create, launch, and optimize Meta campaigns focused on lead generation and appointment scheduling.

• Oversee budgets, target audiences, bid strategies, account structure, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition criteria.

• Analyze underperforming campaigns to identify areas for improvement.

• Develop testing strategies across different audiences, offers, messaging, creative elements, and campaign variables.

• Write direct-response advertising copy and scripts for video sales letters targeting financial services audiences.

• Generate hooks, angles, offers, and variations in messaging for testing purposes.

• Leverage performance data to create hypotheses for creative and messaging development.

• Collaborate with video editors and provide direction for creative output.

• Utilize AI tools to enhance research and copy development processes.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of hands-on experience in paid media, with significant responsibility for Meta advertising.

• Experience in concurrently managing multiple client accounts and leading strategic conversations with clients.

• Demonstrated ability to manage campaigns towards defined performance objectives while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scriptwriting.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation processes.

• Excellent communication, organizational, analytical, and problem-solving skills.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase sales funnels.

• Preferred: Background in a performance marketing agency.

• Preferred: Experience in direct-response advertising.

• Candidates seeking upper compensation must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for upper compensation should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible work schedule.

• Performance-based bonus.