Senior Paid Acquisition Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a portfolio of client accounts and act as the main strategic point of contact.

• Facilitate bi-weekly client calls to discuss performance, strategy, testing priorities, and subsequent steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while spotting opportunities for growth.

• Create, launch, and optimize Meta campaigns focused on generating leads and booking appointments.

• Oversee budgets, audiences, bidding strategies, account structure, and creative testing.

• Monitor daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and establish structured testing strategies.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors, providing creative direction as needed.

• Employ AI tools for research and copy development while ensuring quality and strategic oversight.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, taking ownership of client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of direct experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts and leading strategy conversations with clients.

• Demonstrated capability to steer campaigns toward specific performance targets while ensuring client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Background in financial services marketing is preferred.

• Experience with lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Preference for experience in high-ticket or considered-purchase funnels.

• Prior experience in a performance marketing agency is preferred.

• Preference for direct-response advertising experience.

• Candidates seeking upper compensation must exhibit hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation candidates should show measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments attributable to creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Remote Work options available.

• Flexible Scheduling.

• Performance Bonus opportunities.