Senior Paid Acquisition Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, serving as the primary strategic liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and action steps.

• Prepare and deliver bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and address potential account risks and opportunities for growth.

• Design, implement, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns to recommend performance enhancements.

• Create testing strategies that span audiences, offers, messaging, creative elements, and campaign variables.

• Write compelling direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors and provide creative guidance.

• Leverage AI tools for research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel challenges.

• Report to the Associate Director of Operations, taking ownership of client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of direct experience in paid media, with a significant focus on Meta advertising.

• Proven experience in managing multiple client accounts simultaneously and leading strategy discussions with clients.

• Demonstrated ability to drive campaigns towards established performance targets while ensuring client retention.

• Strong direct-response copywriting capabilities, including the creation of ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and foundational marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Expertise in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase sales funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Experience with direct-response advertising.

• Candidates seeking the upper compensation range must showcase hands-on experience in crafting and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation range should be able to demonstrate tangible improvements in campaign performance, lead quality, conversion rates, and scheduled appointments stemming from their creative contributions.

• Strongly preferred: Experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance Bonus incentives.