Senior Paid Acquisition Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the primary strategic contact.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into clear recommendations and strategic decisions.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and address account risks and opportunities.

• Create, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audiences, bid strategies, account structure, and creative testing.

• Monitor daily performance metrics concerning cost-per-appointment and other acquisition indicators.

• Diagnose underperforming campaigns and recommend performance enhancements.

• Develop testing strategies across various audiences, offers, messaging, creative, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, offers, and messaging variations for testing purposes.

• Generate creative and messaging hypotheses based on performance data.

• Collaborate with video editors while providing creative direction.

• Utilize AI tools to expedite research and copy development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify funnel challenges.

• Report to the Associate Director of Operations, taking ownership of client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of hands-on experience in paid media, particularly with substantial responsibility in Meta advertising.

• Demonstrated experience in managing multiple client accounts while leading client-facing strategic discussions.

• Proven track record of managing campaigns to meet defined performance targets while fostering client retention.

• Exceptional direct-response copywriting skills, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Strong skills in communication, organization, analysis, and problem-solving.

• Marketing experience within the financial services sector is preferred.

• Experience with lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Previous experience in a performance marketing agency is preferred.

• Background in direct-response advertising is preferred.

• Candidates seeking upper compensation range must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation range candidates should provide evidence of measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick time, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible Schedule options.

• Performance Bonus eligibility.