Senior Paid Acquisition Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a portfolio of client accounts and act as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming actions.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while also recognizing new opportunities.

• Design, implement, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structures, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and identify areas for performance enhancement.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for experimental purposes.

• Generate hypotheses for creative and messaging improvements based on performance data.

• Collaborate with video editors to provide creative guidance.

• Utilize AI tools to expedite research and content creation.

• Establish and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes using Zapier, and manage lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flows to uncover funnel issues.

• Report to the Associate Director of Operations, overseeing client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of direct paid media experience, particularly in Meta advertising.

• Proven experience in managing multiple client accounts simultaneously and leading strategic discussions with clients.

• Demonstrated ability to execute campaigns that meet specified performance targets while fostering client retention.

• Proficient in direct-response copywriting, including crafting ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Background in financial services marketing.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Experience in direct-response advertising.

• Candidates within the upper compensation range should demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-driven funnels, showcasing measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments.

• Strongly preferred: Experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home arrangements.

• Flexible Scheduling options.

• Performance Bonus incentives.