Director of Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify the sources for Vitally’s next increment of qualified pipeline.

• Create a cohesive growth strategy that aligns with revenue objectives, ideal customer profile (ICP), product strategy, and market priorities.

• Gain insights into Vitally’s buyers, market segments, and purchasing behaviors.

• Collaborate with Sales, Customer Success, Product Marketing, and RevOps to pinpoint high-potential audiences and accounts.

• Balance immediate pipeline requirements with long-term demand generation efforts.

• Develop campaigns that integrate product launches, editorial content, thought leadership, research, events, paid media, web initiatives, and Sales activation.

• Create programs and offers tailored for buyers at various stages of awareness and intent.

• Establish repeatable campaign processes.

• Ensure that Marketing investments are directed towards generating qualified pipeline and revenue.

• Design lifecycle and nurturing strategies throughout the buyer journey.

• Create journeys based on buyer behavior, intent, segment, and stage.

• Oversee the website conversion strategy, including testing and optimization.

• Identify points of friction in the funnel and develop programs for improvement.

• Coordinate the buyer experience across email, web, content, paid media, events, and Sales engagement.

• Define the strategy for paid acquisition and make investment decisions.

• Assess paid performance relative to pipeline quality and revenue generation.

• Utilize paid media to test audiences, offers, messaging, and demand creation strategies.

• Guide agencies and specialist partners towards achieving business outcomes.

• Team up with RevOps to create a comprehensive view of Marketing performance throughout the funnel.

• Analyze channel efficiency in relation to customer quality, conversion rates, pipeline, and downstream revenue.

• Convert performance data into actionable investment and testing decisions.

• Establish a regular experimentation schedule.

• Report on the health of the growth engine to senior leadership.

• Build Vitally’s growth engine for its upcoming phase.

⛳️ Requirements

• Over 10 years of B2B SaaS marketing experience in growth, demand generation, performance, or revenue marketing.

• Proven experience in leading Growth or Demand Generation strategy at a senior level.

• Demonstrated success in building a qualified pipeline through various acquisition channels.

• In-depth understanding of paid acquisition, extending well beyond just paid media.

• Experience with integrated campaigns, lifecycle and nurturing initiatives, web conversion strategies, segmentation, and experimentation.

• Strong business and revenue acumen, with a capability to link Marketing performance to overall company results.

• Experience in close partnership with Sales and RevOps teams.

• Ability to analyze funnel and performance data and translate it into strategic actions.

• Experience managing agencies, freelancers, or specialist partners effectively.

• Strong strategic judgment combined with a hands-on approach.

• High levels of curiosity, an experimental mindset, and a willingness to challenge prevailing assumptions.

• Capability to respond quickly and operate in uncertain environments without compromising analytical rigor.

• Experience assisting a B2B SaaS company in moving upmarket.

• Proven track record of diversifying a growth engine that has historically relied on paid acquisition or inbound demand.

• Experience launching new products or significantly altering a company’s go-to-market strategy.

• Familiarity with marketing AI or AI-native products.

• Background in selling to Customer Success, Revenue, or other B2B SaaS leaders.

• Experience in settings where senior leaders merge strategy with execution.

🏝️ Benefits

• 100% of health, dental, and vision insurance premiums covered by us.

• 401k plan available through Empower.

• Commuter benefits offered.

• Unlimited Paid Time Off (PTO) with a minimum required time off.

• Flexible working hours and a work-from-home policy.

• Annual education stipend for your professional development.

• Equity options available.