Growth Marketing Manager – BPO

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop and implement a marketing strategy for the BPO's brand, services, and growth objectives.

• Plan, initiate, and oversee paid advertising campaigns on Meta Ads and Google Ads.

• Establish audience targeting, retargeting, and lookalike audiences to engage decision-makers and generate high-quality leads.

• Create and conduct A/B tests for ad copy, creatives, and landing pages to enhance conversion rates.

• Manage advertising budgets and bidding strategies effectively.

• Optimize campaigns to reduce cost per lead and increase ROAS.

• Set up and maintain conversion tracking utilizing Meta Pixel, Google Tag Manager, and Google Analytics 4.

• Supervise content creation, brand messaging, and positioning across digital platforms.

• Oversee social media presence, website content, and email marketing strategies.

• Collaborate with sales and leadership to align marketing initiatives with business development objectives.

• Monitor and report on marketing KPIs, campaign outcomes, and ROI.

• Manage relationships with external vendors, agencies, or freelancers as necessary.

⛳️ Requirements

• Direct experience as a Marketing Manager for a BPO company, specifically marketing the BPO's own services (non-negotiable).

• Demonstrated experience in managing ads and/or general marketing strategy within a BPO or outsourcing industry context.

• Practical experience in running and optimizing Meta Ads and Google Ads campaigns.

• Strong proficiency in written and spoken English with a clear, professional communication style suitable for business interactions.

• Ability to handle multiple marketing projects and campaigns concurrently with meticulous attention to detail.

• Previous remote work experience.

• Proficient in using remote collaboration tools and platforms like Slack, Zoom, Google Workspace, Asana, or similar.

• Ideally, experience working with US or UK-based companies.

• Experience with a well-established BPO is preferred.

• Familiarity with LinkedIn Ads for B2B lead generation is preferred.

• Knowledge of marketing automation tools and CRM platforms is preferred.

• Experience in building employer branding or recruitment marketing campaigns for a BPO is preferred.

• Availability to work from 9:00 AM to 5:00 PM EST.

• Fluent in English.

• Required to complete a full application and record a video interview.

🏝️ Benefits

• Competitive salary.

• Genuine growth opportunities.

• Long-term career prospects.

• Flexible remote work environment.