Growth Marketing Manager, Web & CRO – Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and support initiatives for A/B testing and Conversion Rate Optimization (CRO) by utilizing behavioral insights, funnel analysis, and performance metrics.

• Collaborate with the Director of Organic Growth and relevant teams to strategize, implement, and assess prioritized website and organic growth initiatives.

• Analyze traffic, search rankings, conversion rates, attribution, and funnel performance utilizing tools such as Amplitude, Google Search Console, and SEMRush.

• Create comprehensive reporting from traffic to verified memberships, conveying insights and recommendations effectively.

• Oversee designated content initiatives, which include keyword research, topic development, content briefs, editorial planning, agency coordination, clinical reviews, publishing, and performance enhancement.

• Convert growth priorities into actionable requirements for the Web Manager, encompassing landing pages, website updates, technical SEO enhancements, tracking, and experimentation.

• Identify and implement SEO enhancements through site and content audits, on-page optimization, local search listings, Google Business Profile improvements, and partnership or PR initiatives.

• Collaborate with stakeholders in Paid Growth, Lifecycle, Brand, and Product Marketing to ensure messaging alignment, optimize landing pages, identify cross-channel opportunities, and enhance acquisition efficiency and blended Customer Acquisition Cost (CAC).

⛳️ Requirements

• A minimum of 4 years of experience in SEO, organic growth, CRO, or growth marketing within a consumer-facing business.

• Proven experience in developing and executing A/B tests, analyzing results, and recognizing opportunities for conversion optimization.

• Proficiency in web analytics and SEO tools such as Amplitude or GA4, Google Search Console, and SEMRush or comparable platforms.

• A solid understanding of SEO principles, including keyword research, on-page optimization, technical SEO basics, and local search strategies.

• Experience in managing marketing campaigns and content workflows, including collaboration with external agencies or content partners.

• Demonstrated experience working with paid marketing, web development, or cross-functional teams to implement initiatives, assess performance, and boost acquisition efficiency.

• Remote candidates must reside in the United States.

• Preferred: Experience in healthcare, women's health, or within a mission-driven consumer business.

• Preferred: Familiarity with CMS platforms (e.g., Sanity), GraphQL, or social analytics tools (e.g., Sprout Social).

• Preferred: Experience utilizing AI tools for reporting, analysis, or enhancing workflow efficiency.

• Preferred: Experience managing content subjected to clinical or regulatory review.

🏝️ Benefits

• Flexible, project-based engagement.

• Potential for the engagement to grow as business needs and budget evolve.

• Company and team off-sites may be included.