Senior Growth Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to foster retention, renewals, and referrals.

• Proactively identify and address potential account risks and opportunities.

• Design, implement, and optimize Meta campaigns aimed at lead generation and appointment setting.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and recommend adjustments likely to enhance results.

• Develop structured testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and variations in messaging for testing purposes.

• Leverage performance data to formulate hypotheses regarding creative and messaging.

• Collaborate with video editors, providing clear creative direction.

• Utilize AI tools to expedite research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, Zapier automations, and lead-routing workflows.

• Identify and resolve technical issues that arise between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts and leading strategic conversations with clients.

• Demonstrated ability to steer campaigns towards established performance targets while ensuring client retention.

• Excellent direct-response copywriting abilities, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Strong communication, organizational, analytical, and problem-solving capabilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Experience with video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Experience working in a performance marketing agency.

• Preferred: Background in direct-response advertising.

• Candidates for the upper compensation range must demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates seeking upper-range compensation should show measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments stemming from their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly desirable.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home arrangements.

• Flexible Scheduling options.

• Eligibility for Performance Bonuses.