Senior Paid Acquisition Manager

This is a fully remote position, open to applicants in District of Columbia, +5 more states.

📋 Description

• Manage a portfolio of client accounts while acting as the primary strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks and capitalize on opportunities.

• Create, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audiences, bidding strategies, account structures, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and implement improvements.

• Formulate testing strategies across different audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and variations of messaging for testing purposes.

• Leverage performance data to create hypotheses for creative and messaging adjustments.

• Collaborate with video editors, providing creative guidance.

• Utilize AI tools to enhance research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations for Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to uncover funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, particularly with Meta advertising responsibilities.

• Proven experience in managing multiple client accounts and leading strategic discussions with clients.

• Demonstrated capability to manage campaigns towards specific performance goals while ensuring client retention.

• Proficient in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Strong skills in communication, organization, analysis, and problem-solving.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Experience with video sales letter marketing.

• Preferred: Familiarity with high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency environment.

• Preferred: Knowledge of direct-response advertising.

• Candidates seeking upper compensation must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation candidates should demonstrate quantifiable improvements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative input.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance Bonus.