Senior Paid Acquisition Manager

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Manage a portfolio of client accounts while acting as the primary strategic liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports a minimum of 24 hours prior to scheduled calls.

• Convert performance data into clear recommendations and strategic decisions.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and address risks and opportunities within accounts.

• Develop, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audiences, bid strategies, account structure, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition objectives.

• Analyze underperforming campaigns to determine potential performance enhancements.

• Create testing strategies involving audiences, offers, messaging, creative, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts targeted at financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors and provide creative guidance.

• Leverage AI tools to expedite research and copy development while ensuring quality and strategic oversight.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automation, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report directly to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of direct experience in paid media, with significant responsibility for Meta advertising.

• Proven experience managing multiple client accounts and leading strategy discussions with clients.

• Demonstrated ability to steer campaigns towards established performance targets while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is advantageous.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Background in performance marketing agencies is preferred.

• Experience in direct-response advertising is preferred.

• Candidates seeking upper compensation must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation candidates should demonstrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.