Senior Paid Acquisition Manager

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Take ownership of a client account portfolio and act as the main strategic liaison.

• Conduct bi-weekly client meetings focused on performance, strategy, testing priorities, and actionable next steps.

• Prepare and distribute bi-weekly performance reports a minimum of 24 hours prior to scheduled meetings.

• Convert performance data into clear recommendations and strategic insights.

• Foster client relationships that enhance retention, renewals, and referrals.

• Actively identify and manage account risks and opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics, including cost-per-appointment and other key acquisition indicators.

• Analyze underperforming campaigns and propose performance enhancements.

• Develop structured testing methodologies across audiences, offers, messaging, creative elements, and campaign variables.

• Compose direct-response advertising copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and variations in messaging for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors and offer creative guidance.

• Leverage AI tools to expedite research and copy development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Identify and resolve technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report directly to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of practical experience in paid media, with significant responsibility in Meta advertising.

• Experience in managing multiple client accounts simultaneously and leading strategy discussions with clients.

• Proven track record of managing campaigns to achieve defined performance goals while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving capabilities.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Experience in a performance marketing agency is preferred.

• Background in direct-response advertising is preferred.

• Candidates seeking a higher compensation range should demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for the upper compensation range should show measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible scheduling options.

• Performance-based bonuses.