Senior MSP Partnerships Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and initiate an initial pipeline of MSP partnerships.

• Identify, categorize, and refine MSP profiles to enhance the ideal customer/partner profile.

• Manage the entire MSP relationship lifecycle, from outreach and discovery to onboarding, activation, revenue generation, retention, and expansion.

• Engage in discussions with MSP owners and leaders to test positioning, uncover needs, address objections, and identify gaps.

• Develop and validate HighLevel's value proposition for MSPs.

• Collaborate with Affiliate Programs, Product Marketing, Enablement, Marketplace, Product, and other internal teams on messaging, onboarding, enablement, and infrastructure.

• Gain an understanding of HighLevel's affiliate ecosystem and align affiliate-led growth strategies with the MSP business model.

• Create and enhance the MSP go-to-market playbook using market feedback, experiments, performance data, successes, and failures.

• Identify applications and integrations within the ecosystem that bolster HighLevel's MSP value proposition and create revenue opportunities.

• Develop key MSP relationships for validation, feedback, advocacy, case studies, and growth.

• Monitor pipeline, activation, revenue performance, market feedback, and key insights; provide investment recommendations.

• Operate with a test-learn-adjust-scale methodology while ensuring cross-functional alignment.

• Represent HighLevel at around 1–2 relevant MSP industry events each quarter.

⛳️ Requirements

• A well-established and active network of relationships with MSP owners, executives, and business leaders.

• In-depth knowledge of the MSP ecosystem, encompassing MSP operations, service monetization, recurring revenue, technology assessment, and vendor selection.

• Proven experience in building pipelines and developing new business relationships.

• Strong builder mentality with experience in fast-paced, high-growth startup or zero-to-one environments.

• Capability to operate without a fully developed playbook and to create one through execution and experimentation.

• Strong commercial instincts with the ability to translate market feedback into actionable go-to-market recommendations.

• A keen interest in affiliate-led growth and a willingness to learn about HighLevel's affiliate ecosystem.

• Excellent communication skills and the ability to influence stakeholders.

• Capacity to work cross-functionally across Affiliate Programs, Marketing, Product Marketing, Enablement, Product, and Marketplace teams.

• Proficiency in analyzing relationship performance, pipeline, activation, and revenue data.

• Willingness and ability to travel approximately 1–2 times per quarter.

• A minimum of 5 years of relevant experience in the MSP ecosystem, MSP-focused technology, SaaS partnerships, channel development, business development, or similar roles.

• Familiarity with SaaS platforms, APIs, integrations, and technical ecosystem concepts is preferred.

• Experience with vertical SaaS, platform ecosystems, or product-led growth environments is preferred.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote work options.

• A collaborative and innovative work environment.