Senior Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the development, implementation, and enhancement of performance-driven media investments across television, streaming, audio, print, out-of-home (OOH), syndication, and emerging channels.

• Manage a diverse portfolio of media investments, ensuring alignment with client objectives, budget constraints, performance targets, and market opportunities.

• Negotiate pricing, value propositions, and media placements to optimize client performance and return on investment.

• Leverage performance data and market insights to pinpoint optimization prospects and offer strategic recommendations.

• Align media investments with client key performance indicators (KPIs), suggesting testing opportunities, budget reallocations, and growth areas.

• Assess partnerships, sponsorships, integrations, and innovative opportunities that support client objectives.

• Explore new technologies, platforms, and media solutions to enhance efficiency and performance.

• Collaborate with account, planning, analytics, and buying teams to create and implement effective media strategies.

• Develop and oversee media schedules across local, national, and connected TV (CTV) platforms.

• Track pacing, clearance, budget adherence, and performance throughout campaign durations.

• Provide clients and internal stakeholders with budget updates and performance recommendations.

• Analyze campaign performance and generate actionable recommendations linked to business objectives.

• Present performance insights, testing outcomes, and strategic recommendations to clients and internal teams.

• Act as a client-facing resource on media strategy, performance, and investment opportunities.

• Cultivate expertise in television, streaming, audience-based buying, and cross-platform media strategies.

• Identify opportunities to enhance reach, efficiency, and performance across various channels.

• Collaborate on audience insights, attribution, and measurement solutions.

• Incorporate industry and consumer media trends into recommendations and planning decisions.

• Mentor and support Media Coordinators, Assistants, and junior team members.

• Assist in onboarding and training new team members.

• Document processes, best practices, and lessons learned.

• Work across departments to streamline workflows and share knowledge.

• Engage in team meetings, training opportunities, and special projects.

• Share industry insights and recommendations with internal teams and clients.

• Contribute to agency thought leadership and initiatives for continuous improvement.

⛳️ Requirements

• A minimum of 5 years of experience in media investment, buying, planning, or campaign management across various channels.

• National TV buying experience is essential.

• Experience with streaming media is preferred.

• 2 to 3 years of campaign management experience required.

• Strong grasp of performance marketing principles and the impact of media investments on business outcomes.

• Demonstrated ability to negotiate effectively and maximize client value.

• Capability to manage multiple high-priority projects simultaneously.

• Strong analytical skills with the ability to translate data into actionable insights.

• Ability to identify testing opportunities and enhance performance through strategic media investments.

• Proficient in making sound decisions in a fast-paced environment.

• Excellent written, verbal, and presentation skills.

• Ability to learn and utilize media platforms, analytics tools, and proprietary systems effectively.

• A collaborative mindset with a dedication to mentorship, teamwork, and continuous improvement.

• A passion for discovering innovative opportunities that foster client growth.

• A strong professional reputation and a commitment to fostering productive relationships.

• An appreciation for Rain Agency’s Core Value Target.

🏝️ Benefits

• Quarterly profit-sharing program.

• 401(K) plan with employer matching (and immediate eligibility).

• 4 to 6 weeks of paid time off (PTO).

• 12 paid holidays.

• 12 to 18 weeks of paid Family and Medical Leave.

• Monthly Work-From-Home allowance.

• Medical, Dental, and Vision insurance.

• Flexible First environment promoting virtual and in-person connections.

• Investment in employees, technology, and tools.

• Comprehensive benefits package.

• Open communication and transparency regarding company performance and direction.