Senior Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the development, execution, and enhancement of performance-driven media investments across television, streaming, audio, print, out-of-home (OOH), syndication, and emerging channels.

• Manage a diverse portfolio of media investments while balancing client goals, budgets, performance metrics, and market opportunities.

• Negotiate pricing, value, and media placements to optimize client performance and return on investment.

• Utilize performance data and market insights to pinpoint optimization opportunities and provide strategic recommendations.

• Align media investments with client KPIs and suggest testing opportunities, budget reallocations, and growth avenues.

• Assess partnerships, sponsorships, integrations, and innovative opportunities that support client objectives.

• Explore new technologies, platforms, and media solutions to enhance efficiency and performance.

• Collaborate with account, planning, analytics, and buying teams to formulate and implement media strategies.

• Construct and oversee media schedules across local, national, and connected TV (CTV) platforms.

• Monitor pacing, clearance, budget delivery, and performance throughout campaign durations.

• Provide clients and internal stakeholders with budget updates and performance recommendations.

• Analyze campaign performance and create actionable recommendations linked to business objectives.

• Present performance insights, testing outcomes, and strategic recommendations to clients and internal teams.

• Act as a client-facing resource regarding media strategy, performance, and investment opportunities.

• Cultivate expertise in television, streaming, audience-based buying, and cross-platform media strategies.

• Identify opportunities for improved reach, efficiency, and performance across various channels.

• Collaborate on audience insights, attribution, and measurement solutions.

• Incorporate industry and consumer media trends into recommendations and planning choices.

• Mentor Media Coordinators, Assistants, and junior team members.

• Facilitate onboarding and training for new team members.

• Document processes, best practices, and learning experiences.

• Work across departments to enhance workflows and share knowledge.

• Engage in team meetings, training opportunities, special projects, thought leadership, and continuous improvement initiatives.

⛳️ Requirements

• A minimum of 5 years of experience in media investment, buying, planning, or campaign management across various channels.

• National TV buying experience is essential.

• Experience with streaming media is preferred.

• 2 to 3 years of campaign management experience.

• Strong grasp of performance marketing principles and their impact on business outcomes.

• Demonstrated ability to negotiate effectively and maximize client value.

• Capacity to manage multiple high-priority projects concurrently.

• Exceptional analytical skills with a talent for transforming data into actionable insights.

• Ability to identify testing opportunities and enhance performance through strategic media investments.

• Competence in making sound decisions in a fast-paced setting.

• Strong written, verbal, and presentation skills.

• Ability to learn and utilize media platforms, analytics tools, and proprietary systems.

• A collaborative mindset with a commitment to mentorship, teamwork, and continuous improvement.

• Enthusiasm for discovering innovative opportunities that foster client growth.

• Strong professional reputation and dedication to cultivating productive relationships.

• Appreciation for Rain Agency's Core Values.

🏝️ Benefits

• Quarterly profit-sharing program.

• 401(K) plan with employer matching (and immediate eligibility).

• 4 to 6 weeks of paid time off (PTO).

• 12 paid holidays.

• 12 to 18 weeks of paid Family and Medical Leave.

• Monthly Work-From-Home allowance.

• Medical, Dental, and Vision insurance.

• Flexible First environment with work-from-home options and opportunities for virtual/in-person connections.

• Investment in employees, technology, and tools.

• An entrepreneurial and inviting culture.

• Open communication and transparency regarding company performance and direction.