Senior Media Buyer/Planner

This is a fully remote position, open to applicants in Kansas, +1 more state.

📋 Description

• Create cohesive traditional and digital media strategies that align with client business goals, audience insights, channel selection, timing, and budget considerations.

• Analyze target audiences, their purchasing behaviors, and media consumption patterns to pinpoint opportunities for engaging agricultural demographics.

• Assess various media channels, partners, technologies, and formats, and provide recommendations to enhance reach, engagement, and campaign effectiveness.

• Negotiate media rates, placements, added value, and terms with partners effectively.

• Oversee media bookings, insertion orders, schedules, and material deadlines to ensure smooth execution.

• Track campaign delivery, expenditures, and performance; suggest optimizations, budget adjustments, and makegoods as needed.

• Collaborate with Marketing Analytics on measurement specifications, tracking, and recommendations based on campaign outcomes.

• Maintain media budgets and purchasing records to support forecasting, invoice reconciliation, and resolution of billing discrepancies.

• Foster relationships with media partners while staying informed about audience data, circulation, reach, inventory, and new opportunities.

• Work together with Account Management, Creative, PR & Content, and other teams on broader client strategies.

• Develop and present media plans, buying suggestions, and performance analyses.

• Guide junior team members through mentorship, constructive feedback, and knowledge sharing.

• Provide media expertise for presentations, pitches, proposals, and RFPs.

• Embody AdFarm’s values and contribute to special projects as needed.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Media, or a related field, or an equivalent combination of education and relevant experience.

• Over 5 years of progressive experience in media planning and buying, preferably within an agency setting.

• Proven track record of independently creating integrated media plans, negotiating buys, and managing campaigns and budgets.

• In-depth knowledge of traditional and digital media, encompassing channel selection, audience targeting, buying strategies, and performance evaluation.

• Experience working with agricultural or rural audiences is a plus.

• Strong analytical abilities, capable of translating audience research and campaign data into actionable insights.

• Proficient in Microsoft Office, especially Excel, and familiar with media research, planning, buying, and reporting tools.

• Relevant platform certifications, such as Google Ads, are advantageous.

• Exceptional negotiation, relationship-building, and presentation skills, with the ability to confidently articulate recommendations to clients and colleagues.

• Outstanding organization and attention to detail, with the capability to manage multiple campaigns, budgets, and deadlines simultaneously.

• A team-oriented, self-driven approach, sound judgment, and a readiness to mentor others.

• Flexibility, a positive demeanor, and a sense of humor in a dynamic agency environment.

🏝️ Benefits

• Team training programs designed to support employee success.