Senior Media Buyer – Meta, TikTok

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of hands-on paid acquisition efforts on Meta and TikTok.

• Create and implement a DTC acquisition strategy, including campaign architecture and channel distribution.

• Make independent decisions regarding campaigns and optimizations within set budgets.

• Analyze the performance of individual creatives, focusing on hooks, formats, messages, concepts, fatigue, delivery patterns, and conversion results.

• Design and conduct rigorous creative tests, isolate variables, document hypotheses and outcomes, and identify scalable successes.

• Offer evidence-based insights to the Creative Strategy team.

• Allocate and scale spending based on CAC, ROAS, MER, new-customer acquisition, and contribution margin.

• Launch and refine campaigns, including bidding, automation, pacing, and experiments.

• Identify and diagnose underperformance issues, such as creative fatigue, offer or landing-page challenges, tracking limitations, and delivery fluctuations.

• Develop and implement recovery strategies, evaluate results, and apply insights to future campaigns.

• Stay updated on changes within the Meta and TikTok advertising ecosystems, including Meta Andromeda.

• Assess the operational implications of platform changes and explore additional channels when performance data supports expansion.

• Collaborate closely with the CEO and Creative Strategy team.

⛳️ Requirements

• Senior independent contractor status.

• Must be based in the United States.

• Experience managing at least $500K per month in DTC/e-commerce paid media spending, with direct control over budget allocation and optimization decisions.

• Preference for candidates with over $1M per month under their direct management.

• Proven track record in analyzing creative performance and conducting large-scale testing, including asset-level patterns, creative fatigue, diversification, test design, and commercial impact.

• Hands-on expertise with Meta and TikTok platforms, including knowledge of current delivery, attribution, bidding, and automation systems.

• Practical understanding of Meta Andromeda and the ability to adjust campaign structures, creative testing, and optimization strategies in response to platform updates.

• Demonstrated ability to maintain effective acquisition efficiency while scaling.

• Strong understanding of CAC, ROAS, MER, and contribution margin metrics.

• Documented examples of addressing performance declines, conducting root-cause analyses, and implementing recovery strategies, particularly through creative interventions.

• Experience in translating findings from paid media into actionable creative recommendations while working alongside a separate creative strategy lead.

• Possess independent DTC commercial judgment and established systems for repeatable campaigns and testing.

🏝️ Benefits

• Full-time engagement.

• Remote work flexibility.

• Direct collaboration with the CEO.

• Opportunity to manage significant DTC media investments on Meta and TikTok.

• Chance to contribute to the growth of a developing consumer brand’s marketing efforts.

• Opportunity to explore new acquisition channels when performance evidence supports such initiatives.