Senior Media Buyer, D2C

This is a fully remote position, open to applicants in Mexico, +5 more countries.

📋 Description

• Daily build, launch, and optimization of Meta campaigns, with additional management of TikTok Ads.

• Take ownership of daily budgets and monthly pacing for each account, reallocating funds based on performance, frequency, and inventory.

• Oversee campaign structure, bidding strategies, audience targeting, exclusions, and frequency controls.

• Upload and manage new creative assets while conducting structured testing of different creatives and angles.

• Conduct weekly account audits to ensure stock availability, accurate link destinations, offer correctness, and identify copy errors.

• Track ROAS, NC-ROAS, MER, CAC, and frequency against client objectives.

• Diagnose performance issues both before and after clicks.

• Analyze backend profitability metrics, including margins, COGS, and overall blended results.

• Develop landing page test plans and oversee the launch of new pages.

• Review ad copy and creative assets, recommending updates, removals, or scaling strategies.

• Plan and implement seasonal campaigns, including Prime Day, BFCM, and various client sales.

• Address issues related to pixel, CAPI, and attribution tracking.

• Collaborate with content managers, designers, and the creative team on ad creative projects.

• Identify effective hooks, formats, and angles, translating them into creative requests.

• Create performance and creative analysis reports.

• Participate in client calls alongside the pod lead, presenting paid social results, trends, and next steps.

• Keep Slack channels and Jira tickets up to date.

• Utilize AI tools such as Claude for audits, landing page concepts, copywriting, and reporting.

• Develop reusable AI workflows to enhance pod productivity.

⛳️ Requirements

• A minimum of 3 years of hands-on experience with Meta Ads for ecommerce brands, including managing at least one account with over $100K in monthly spend.

• Demonstrated success in scaling DTC ecommerce brands through Meta, whether at an agency or in-house.

• In-depth knowledge of Meta campaign structure, auction dynamics, pixel/CAPI tracking, and creative performance analysis.

• Strong understanding of ecommerce metrics, including ROAS, NC-ROAS, MER, CAC, LTV, and contribution margin.

• High precision in managing budgets and monthly spending rates.

• Strong ownership of tasks with a commitment to closure.

• Excellent verbal and written communication skills, both in person and on calls.

• Comfort in utilizing AI tools as part of the daily workflow.

• A willingness to engage in detailed work while aspiring to advance into a strategic role.

• Fluency in English at C1-C2 level for effective conversation.

• Experience with TikTok Ads Manager.

• Familiarity with attribution tools such as Triple Whale or Northbeam.

• Basic knowledge of Shopify and Klaviyo.

• Experience in building or testing landing pages.

• Background in creative strategy, UGC, or performance-oriented creative work.

• Familiarity with Jira or similar task management software.

🏝️ Benefits

• Fully remote work opportunity with a salary of up to $6,000/month paid in USD.

• Direct ownership of your ad accounts and the corresponding outcomes.

• Training on AI-driven media buying workflows that many agencies have yet to adopt.

• Access to tools like Triple Whale, Meta Ads Manager, Klaviyo, Claude, and more.

• A defined career progression from media buyer to media buying strategist as the agency expands.

• Short video pre-screening process.

• Introductory interview with the team.

• Paid media assessment.

• Final discussion with agency leadership.