Creative Specialist, Marketing and Proposals

This is a fully remote position, open to applicants in United States.

📋 Description

• Craft compelling and clear copy for proposals, website content, case studies, email campaigns, social media posts, brochures, and trade-show materials.

• Convert complex GIS concepts into straightforward language for non-technical audiences while ensuring accuracy for technical readers.

• Ensure consistent messaging, tone, and product naming across various channels, including proper use of GTG trademarks.

• Create visual concepts for campaigns, products, and service offerings.

• Design both print and digital materials including one-pagers, brochures, infographics, advertisements, social media graphics, booth displays, and presentation templates.

• Utilize Claude Design to create, iterate on, and enhance layouts, landing pages, posters, and campaign visuals.

• Uphold and protect GTG brand standards.

• Collaborate with GIS consultants to transform project data into visuals that effectively communicate results to clients and prospects.

• Design tailored proposal graphics that convey winning themes and technical strategies.

• Format and organize proposal drafts in Word and PowerPoint according to templates and client specifications.

• Generate layout options for priority pursuits.

• Develop shortlist and interview presentations using PowerPoint.

• Provide graphic and layout revisions within hours during crucial submission periods.

• Manage the proposal graphics library and templates.

• Collaborate with business development on lead generation, prospect research, and pursuit strategies.

• Prepare sales enablement materials, including pitch decks, capability statements, competitive analyses, and RFP response content.

• Support conferences, webinars, and client demonstrations, along with follow-up campaigns.

• Monitor campaign performance and lead conversion in the CRM, reporting results to marketing and sales leadership.

• Oversee the website, social media channels, and marketing content calendar.

• Coordinate with external vendors, printers, and event organizers.

• Keep an eye on local government technology and GIS market trends.

• Achieve first-year outcomes such as updated collateral, map-driven case studies, effective sales enablement materials, measurable lead growth, a consistent GTG voice, timely and polished proposal submissions, and a well-organized proposal graphics library.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, geography, GIS, graphic design, or a related field, or equivalent experience.

• A minimum of 3 years of professional marketing and proposal experience, including at least 1 year in support of commercial or B2B/B2G sales.

• At least 2 years of experience in designing proposals, statements of qualifications, or other lengthy, deadline-driven documents, preferably for government clients.

• Advanced skills in Microsoft Word (including styles, templates, section breaks, tables, and captions) and strong PowerPoint abilities.

• A portfolio showcasing at least one proposal or long-form document, in addition to marketing materials.

• Proven track record of delivering fast and accurate work under strict deadlines.

• Strong graphic design capabilities and proficiency with Adobe Creative Cloud (InDesign, Illustrator, Photoshop).

• Experience with Claude Design or similar AI-assisted design tools for creating and refining marketing visuals.

• Exceptional copywriting and editing skills, with writing samples in at least two different formats.

• Ability to juggle multiple projects simultaneously and meet deadlines related to RFPs, events, and campaigns.

• Preferred: Experience in marketing to local governments, utilities, or public safety agencies, including knowledge of public procurement and RFP processes.

• Preferred: Familiarity with ArcGIS StoryMaps, ArcGIS Dashboards, or Experience Builder.

• Preferred: Knowledge of CRM and marketing automation platforms such as HubSpot or Salesforce.

• Preferred: Basic website management skills (WordPress or a similar CMS) and an understanding of SEO principles.

• Preferred: Experience in video editing or motion graphics for social media and event content.

• Preferred: Proficiency in utilizing AI tools like Claude to enhance research, drafting, and content production while maintaining high quality.

🏝️ Benefits

• Simple IRA Matching

• Competitive salary

• Health insurance

• Paid time off