Marketing Strategist

This is a fully remote position, open to applicants in India.

📋 Description

• Create direct-response offers and positioning strategies tailored for coaches, consultants, and agencies.

• Conduct discovery and strategic calls with business founders.

• Assess and enhance underperforming offers.

• Provide guidance on guarantees and their financial consequences.

• Leverage AI tools to gather and validate client insights during discussions.

• Develop clear Business Model Canvases (BMCs) to serve as a foundation for copywriters and media buyers.

⛳️ Requirements

• 3 to 5 years of experience in direct response, offer creation, or positioning for coaches, consultants, or agencies.

• Proven experience in conducting discovery or strategic calls with founders.

• Capacity to maintain your stance when a founder defends an inadequate offer.

• Familiarity with the Indian coaching and consulting landscape and high-ticket service pricing in India.

• Ability to articulate the effectiveness of guarantees and the financial risks of poorly constructed guarantees.

• Proficiency in utilizing AI during client interactions, including voice notes to GPT and validating drafts with clients.

• Strong writing capabilities.

• Nice to have: familiarity with the book "$100M Offers" and knowledge of Dan Kennedy's work.

• Nice to have: experience in selling or coaching high-ticket services.

• Essential skills: direct response, offer creation, positioning.

• Desirable skills: media buying, high-ticket sales, coaching high-ticket services.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career growth.

• Flexible work environment and remote working options.