Industry Marketing Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Lead the creation of content that influences design engineers, technical buyers, and other key decision-makers throughout the buyer's journey.

• Oversee and implement comprehensive content strategies targeted at key audiences.

• Collaborate with marketing, sales, product, and engineering teams to develop marketing and sales enablement content programs.

• Simplify complex technical details into clear messages and input briefs relevant to the industry and applications.

• Identify gaps in buyer-journey content in partnership with sales leadership and develop enablement tools for field teams.

• Utilize Generative AI tools for conducting market research, brainstorming ideas, and drafting creative input briefs.

• Manage the creation, review, and approval processes for industry, application, and sales enablement content.

• Produce web pages, blog posts, technical papers, customer pitch decks, and commercial sales materials.

• Collaborate with creative services, writers, designers, and technical team members while managing competing priorities effectively.

• Develop strategic input briefs for creative partners.

• Engage in minor copywriting, editing, and rapid-response sales enablement projects.

• Formulate content strategies that align with SEO and AEO best practices.

• Monitor and track program milestones and timelines.

• Analyze, evaluate, and report on content performance, program effectiveness, asset utilization, and marketing ROI.

⛳️ Requirements

• Minimum of 3 years of experience in developing, leading, and managing industry-focused marketing content programs, sales enablement initiatives, product marketing programs, or similar B2B marketing efforts from strategy to execution.

• Proven experience in creating sales collateral, presentation decks, and commercial enablement tools for complex technical solutions.

• Ability to excel in fast-paced, evolving environments and effectively manage ambiguity and changing stakeholder expectations.

• Pragmatic, action-oriented mindset for crafting industry, application, and value-proposition messaging directed at design engineers, procurement personas, and commercial teams.

• Preferred experience of 5+ years managing enterprise B2B marketing and sales enablement programs or campaigns in the electronics, connector, or contract manufacturing sectors.

• Demonstrated success in building sales enablement materials such as industry overview decks, reference guides, and solution briefs is preferred.

• Strong understanding of SEO and AEO principles is preferred.

• Hands-on experience utilizing AI models for enhancing workflow efficiency is preferred.

• Experience in structuring technical B2B content for search engines and AI discovery platforms is preferred.

• Visa sponsorship and relocation are not available for this position.

• Successful completion of a drug test is required where mandated by state law.

• Employment eligibility verification will be conducted through E-Verify.

🏝️ Benefits

• Variable pay, provided as a monetary bonus or in another format.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Flexible spending accounts.

• Health savings accounts.

• Life insurance.

• ADD insurance.

• Disability benefits.

• Retirement benefits.

• Paid vacation/time off.

• Educational assistance.

• Infertility assistance may be available.

• Paid parental leave may be available.

• Adoption assistance may be available.

• Eligibility for remote work.