Senior Manager, Integrated Marketing – Custom Solutions

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the Sales team to create innovative, actionable custom and integrated advertising solutions across various platforms, including print, digital, content, video, email, social media, events, and other AIM services.

• Partner with Editorial, Sales, and brand teams to identify and capitalize on editorial initiatives, special issues, sponsorships, and additional revenue-generating opportunities.

• Create marketing materials aimed at advertisers, such as issue sell sheets, sponsorship details, new offerings, case studies, and other sales initiatives.

• Assist in the development and packaging of new advertising products and custom offerings.

• Manage the delivery of campaigns from the post-sale handoff to completion, ensuring tracking of scopes, timelines, responsibilities, approvals, and deliverables.

• Collaborate with Ad Operations and internal teams to transition, launch, and fulfill contracted campaign elements.

• Oversee the team's workload and campaign progress, addressing delivery risks, missing assets, scope challenges, and cross-functional dependencies.

• Supervise campaign reporting and performance analysis.

• Lead and mentor the Client Services team responsible for executing custom and integrated marketing initiatives.

• Manage AIM's custom video program and supervise external video consultants.

• Oversee freelancers, vendors, and creative resources, including managing scopes, budgets, timelines, review cycles, and quality standards.

• Provide creative direction and quality assurance for custom programs and client-facing materials.

⛳️ Requirements

• A minimum of 5 years of experience in integrated marketing, custom solutions, branded content, digital advertising, campaign management, or similar media marketing roles.

• Strong preference for candidates with publishing or media experience.

• Previous experience managing employees, projects, and cross-functional workflows is necessary.

• Proven track record in developing and executing integrated advertiser programs across multiple platforms.

• Exceptional project management skills, with the ability to juggle multiple campaigns, priorities, and deadlines effectively.

• Strong commercial acumen and experience working closely with sales teams and clients.

• Excellent written and verbal communication abilities, coupled with strong creative and visual judgment.

• Experience managing freelancers, agencies, production partners, or other external resources.

• Proficiency in Microsoft Office and familiarity with CRM, project management, and digital marketing platforms.

• Preferably experienced with sponsored content, custom content, branded video, or integrated advertiser programs.

• Any employment offer is subject to the outcome of a pre-employment reference check.

🏝️ Benefits

• Competitive base salary plus team performance incentives.

• Comprehensive benefits package including health, dental, vision, and 401k.

• Opportunity to influence sales strategy and lead by example.

• Collaborative, entrepreneurial culture where achievements are recognized and rewarded.

• Remote work opportunity available.