Marketing Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Strategize, develop, implement, and oversee paid acquisition campaigns on Meta and/or Google.

• Take ownership of budgets, target audiences, bidding strategies, and testing schedules.

• Manage Meta Business and/or Google Ads accounts, including user permissions, pixels, conversion events, domains, billing matters, and policy compliance.

• Craft ad copy and produce static, carousel, and short-video creative assets.

• Utilize AI tools and the brand design system to generate variations of advertisements.

• Monitor cost per scan, cost per signup, customer acquisition costs, and return on ad spend.

• Provide weekly performance reports in clear language, eliminate underperforming campaigns, and amplify successful ones.

• Enhance landing pages, offer pages, and funnel conversion rates in collaboration with engineering teams.

• Work with sales on GoHighLevel follow-up sequences.

• Assist with LinkedIn, blog, email, organic, brand, and partner marketing efforts.

• Ensure partner materials are up-to-date while upholding approved brand voice and terminology.

• Employ AI daily for research, drafting, ad variations, and performance analysis.

• Participate in the 10:00 AM ET, 15-minute team standup.

⛳️ Requirements

• Minimum of 3 years of hands-on experience in creating and managing paid campaigns in Meta Ads Manager and/or Google Ads with real budgets.

• Capability to articulate campaign performance from initial click to final sale.

• Proven experience in independently managing a Meta Business account and/or Google Ads account.

• Strong orientation towards conversion metrics and results dashboards.

• Technical proficiency with pixels, conversion APIs, UTMs, GA4, landing page builders, and CRM automation tools.

• Existing application of AI tools in a professional setting.

• Self-motivated individual capable of operating in a macro-management environment.

• Proficient in English at C1 to C2 level, particularly in written communication.

• Excellent copywriting skills tailored for business-owner audiences.

• Keen attention to brand presentation and voice consistency.

• Willingness to participate in the 10:00 AM ET daily standup.

• Preferred (but not required): experience in both Meta and Google platforms; hands-on CRM expertise; familiarity with GoHighLevel; LinkedIn Ads; Google Tag Manager; server-side conversion tracking; short-form video editing; experience in B2B, SaaS, professional services, agency, or healthcare marketing; involvement in affiliate or partner programs; and experience with US and Latin America remote teams.

🏝️ Benefits

• Fully remote position available from anywhere in Latin America.

• Opportunities for growth within the company.

• Direct collaboration with the founder.

• Lean and cooperative remote team environment.

• Access to AI tools and the brand design system.