Senior Media Buyer

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of direct-response initiatives on Meta.

• Strategize, initiate, oversee, and expand campaigns for designated products or offers.

• Track spending, revenue, ROAS, CPA, conversion rates, average order values, and other funnel metrics.

• Analyze changes in performance and suggest data-driven actions.

• Formulate hypotheses, prioritize experiments, establish success metrics, and determine what to scale, revise, or discontinue.

• Investigate customers, competitors, and market trends to uncover new approaches and insights.

• Provide briefings to copywriters and designers, offering actionable feedback focused on performance for ad copy, images, and videos.

• Distribute budgets among campaigns and tests while optimizing for ROI and profitability goals.

• Identify challenges related to landing pages, offers, checkouts, tracking, or attribution, collaborating with relevant teams for resolution.

• Present succinct performance updates, clarify insights, and propose subsequent actions.

• Adhere to Meta advertising standards and uphold a positive user experience.

• Conduct regular reviews of live campaigns, including performance checks over weekends when necessary.

• Manage additional ad-hoc projects or tasks as assigned.

• Collaborate with the Media Buying Lead on priorities and overall strategy.

• Maintain accountability for project performance while overseeing daily budgets in the four-figure range.

⛳️ Requirements

• A degree or higher, preferably in business, marketing, or a related discipline.

• Minimum of 2 years of experience in running marketing campaigns for e-commerce platforms to drive revenue.

• Strong, demonstrated knowledge of media-buying platforms and their compliance guidelines, including Facebook, Bing, and Google Ads.

• At least 2 years of hands-on experience managing Facebook Ads.

• A minimum of 1 year of practical experience with Google Ads.

• An analytical mindset with the capability to devise solutions and next steps for campaign testing.

• A positive, can-do attitude when managing new marketing campaigns that require thorough testing.

• A strong sense of ownership regarding performance and its influence on the company's success.

• Proven experience in responsibly managing a four-figure daily media buying budget while achieving target ROAS.

• Proficiency in English.

• A creative approach to developing and writing advertising materials, including copy, video, and images.

• Comfortable utilizing AI tools for research, customer insights, testing concepts, and analyzing campaign results while ensuring compliance with performance data and advertising guidelines.

• Comprehensive understanding of Facebook Platforms.

• Skills and experience with Canva and Photoshop are advantageous.

• Good knowledge of Google Analytics UA and GA4.

• Familiarity with tools like Voluum, Hyros, or Redtrack is a bonus.

• Experience with Microsoft Tools.

• A computer with adequate performance capabilities.

• At least two monitor screens, including the laptop screen.

• A noise-cancelling headset with a microphone and webcam.

• A designated workstation in a quiet, conducive environment.

• Reliable power and internet connectivity.

🏝️ Benefits

• 6-month contract role with the potential for conversion to a permanent position based on individual performance and business requirements.

• Remote working arrangement.

• A computer with adequate performance capabilities.

• At least two monitor screens, including the laptop screen.

• A noise-cancelling headset with a microphone and webcam.

• A designated workstation in a quiet, conducive environment.

• Reliable power and internet connectivity.