Senior Media Buyer

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Take ownership of direct response initiatives on Meta.

• Strategize, initiate, oversee, and expand campaigns for designated products or offers.

• Track expenditure, revenue, ROAS, CPA, conversion rate, average order value, and various funnel metrics.

• Analyze performance fluctuations and suggest data-driven actions.

• Formulate hypotheses, prioritize experiments, set success criteria, and determine what to scale, adjust, or discontinue.

• Investigate customers, competitors, and market trends to uncover angles and hooks.

• Provide briefs to copywriters and designers while offering performance-oriented feedback on ad copy, images, and videos.

• Distribute budget across campaigns and tests, optimizing for ROI and profitability goals.

• Identify challenges with landing pages, offers, checkout, tracking, or attribution, and work with relevant teams to address them.

• Deliver succinct performance updates, clarify insights, and propose subsequent actions.

• Adhere to Meta advertising guidelines and ensure a positive user experience.

• Regularly review live campaigns, including weekend performance evaluations as necessary.

• Manage ad-hoc projects or tasks as assigned.

⛳️ Requirements

• A degree or higher (preferably in business/marketing or a related discipline).

• A minimum of 2 years of experience in executing marketing campaigns for e-commerce stores aimed at revenue generation.

• Strong, demonstrated knowledge of media-buying platforms and compliance guidelines, such as Facebook, Bing, and Google Ads.

• At least 2 years of practical experience managing Facebook Ads.

• A minimum of 1 year of hands-on experience with Google Ads.

• An analytical mindset with the capability to devise solutions and next steps for campaign testing.

• A positive, proactive attitude towards new marketing campaigns that necessitate thorough testing.

• A sense of responsibility for performance and its influence on company success.

• Experience with managing a four-figure daily media buying budget responsibly while meeting target ROAS.

• Proficient in English.

• A creative approach to developing and crafting advertising assets in various formats, including copy, video, and images.

• Comfortable utilizing AI tools for research, customer angles, testing ideas, and analyzing campaign outcomes, while ensuring outputs align with performance data and advertising guidelines.

• Excellent understanding of Facebook Platforms.

• Skills and experience in Canva and Photoshop are advantageous.

• Good knowledge of Google Analytics UA and GA4.

• Familiarity with Voluum, Hyros, or Redtrack is a plus.

• Experience with Microsoft Tools.

• Access to a computer with adequate performance.

• Capability to use at least two monitor screens, including the laptop screen.

• Possession of a noise-cancelling headset with a microphone and a webcam.

• A designated workstation in a quiet and conducive environment.

• Dependable power and internet connectivity.

🏝️ Benefits

• Opportunity for conversion from a 6-month contract to a permanent position based on individual performance and business requirements.

• Remote working arrangement.

• Access to a computer with sufficient performance.

• Provision for at least two monitor screens, including the laptop screen.

• Availability of a noise-cancelling headset with a microphone and a webcam.

• Designated workstation in a quiet, conducive environment.

• Reliable power and internet connectivity.