Senior Media Buyer

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take charge of Google Ads execution across e-commerce accounts, encompassing Search, Shopping, Performance Max, YouTube, and Demand Gen.

• Track daily pacing and performance, making necessary adjustments to budgets and bids.

• Quickly address issues and implement optimizations proactively without needing prompts.

• Provide strategic insights on account structure, testing methodologies, and campaign architecture.

• Conduct structured experiments across bidding strategies, audiences, and creative formats.

• Keep updated on Google platform modifications, algorithm behaviors, and best practices, applying them proactively.

• Ensure tracking integrity across GA4, GTM, and conversion events, while identifying data quality concerns.

• Develop and manage Looker Studio reporting for client success managers and strategists.

• Uphold organized campaign structures, naming conventions, and thorough documentation.

• Collaborate via Slack and ClickUp with strategists and client success teams.

⛳️ Requirements

• Minimum of 4 years of practical Google Ads buying experience for DTC or e-commerce brands.

• Extensive knowledge of Search, Shopping, Performance Max, and YouTube, including the strategic rationale for each.

• Strong grasp of Google's machine learning systems and the impact of campaign structure choices.

• Experience handling accounts with monthly ad expenditures exceeding $100K across multiple accounts simultaneously.

• Capability to diagnose performance issues at structural, bidding, and creative levels.

• Proficient in GA4, GTM, conversion tracking setup, and attribution windows.

• Updated on Google platform changes and able to utilize them effectively in account decisions.

• Background in e-commerce.

• Preference for EST hours, with mandatory overlap from 10 AM to 1 PM EST.

• Ability to work independently and execute tasks without reminders.

• Clear written communication skills in an asynchronous-first environment.

• Experience with Meta Ads for DTC or e-commerce brands (preferred but not required).

• Familiarity with TikTok Ads Manager (preferred but not required).

• Experience with Microsoft Ads (preferred but not required).

🏝️ Benefits

• Paid time off (PTO), paid sick leave, and observance of local holidays.

• Flexible Fridays.

• Fully remote work arrangement.