Senior Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Assume complete responsibility for acquiring paid traffic, primarily utilizing Meta as the key platform.

• Create and develop acquisition channels through Google Ads, native advertising, and adult ad networks.

• Strategize, launch, test, and expand campaigns aimed at the US, UK, and Australian markets.

• Oversee budgets and enhance performance throughout the entire customer journey.

• Design and enhance acquisition funnels that link ads, landing and bridge pages, private chat interactions, and paid conversions.

• Optimize for cost per chat, cost per initial purchase, payback periods, and 30-day customer value.

• Set up creative testing and scaling processes, including performance thresholds and test-budget allocation.

• Ensure stable advertising operations in regulated verticals through compliant account structures, careful scaling, account management, and recovery protocols.

• Construct and oversee tracking and attribution infrastructure utilizing tools such as Keitaro, server-side conversion events, and postbacks.

• Collaborate with creative and customer engagement teams to enhance messaging, landing pages, conversion quality, and monetization.

• Track advertising profitability and analyze performance discrepancies.

• Refine acquisition strategies based on revenue and customer behavior insights.

• Work closely with the founder on acquisition priorities, performance evaluations, and growth prospects.

• Potentially mentor and guide junior media buyers.

⛳️ Requirements

• 4+ years of practical experience in performance marketing or media buying.

• Significant exposure to adult, dating, nutra, or gambling advertising sectors.

• Personally managed monthly Meta advertising budgets of $100,000 or greater.

• Successfully scaled at least one offer from initial testing to a monthly spend of $100,000.

• Advanced proficiency in Meta Ads, including campaign structure, creative testing, budget allocation, optimization, and scaling.

• Practical experience with Google Ads and at least one native or adult advertising network.

• Strong understanding of performance marketing economics, acquisition costs, first-purchase conversion, payback periods, customer value, and revenue-based campaign assessment.

• Experience ensuring advertising account stability in policy-sensitive industries, including account preparation, gradual scaling, appeals, and recovery from suspensions.

• Capability to design and implement systematic creative testing strategies and data-driven scaling decisions.

• Hands-on experience configuring Keitaro, Voluum, RedTrack, or similar tracking platforms, including server-side conversion tracking, postbacks, and attribution troubleshooting.

• Strong analytical abilities and commercial insight.

• Ability to independently manage significant budgets and campaign performance.

• Must demonstrate previous campaign results and personally managed advertising accounts or dashboards during the assessment process.

• Upper-intermediate or higher proficiency in English for business communication and daily tasks.

• Comfort with advertising adult (18+) content.

• Must confirm no use of cloaking, farmed accounts, or deceptive practices regarding ad platforms.

🏝️ Benefits

• Fully remote work with the flexibility to operate from any time zone.

• Competitive senior-level base salary.

• Direct collaboration with the founder and significant impact on the paid acquisition strategy and commercial outcomes.

• Opportunity to establish and develop the media buying function, with potential leadership responsibilities.

• Professional development and long-term growth opportunities.