Senior Media Buyer

This is a fully remote position, open to applicants in Bulgaria, +4 more countries.

📋 Description

• Strategically plan, initiate, oversee, and enhance paid media campaigns across appropriate advertising platforms.

• Track campaign performance and allocate budgets based on profitability and growth potential.

• Examine key metrics such as ROAS, CPA/CAC, CTR, CPC, CPM, conversion rate, and AOV.

• Assess landing pages to pinpoint friction points and areas for enhancing conversion rates.

• Implement conversion rate optimization (CRO) principles to boost campaign profitability.

• Analyze average order value (AOV) and comprehend how offers, bundles, upsells, and the customer journey influence overall economics.

• Diagnose performance across the entire funnel instead of solely optimizing advertising metrics in isolation.

• Formulate and execute structured testing strategies across various audiences, creatives, offers, and landing pages.

• Identify successful campaigns and confidently scale budgets while adhering to performance targets.

• Collaborate with creative, marketing, and other stakeholders to devise new campaign strategies and enhance performance.

• Produce clear performance reports and convert data into actionable insights.

• Remain up-to-date with trends in paid media, platform changes, and best practices in performance marketing.

⛳️ Requirements

• A minimum of 4 years of professional experience in media buying / paid advertising.

• A proven history of managing and optimizing significant paid media budgets.

• In-depth understanding of performance marketing and direct-response advertising.

• Proven capability in assessing landing-page performance and conversion funnels.

• Strong expertise in CRO and conversion-rate analysis.

• Comprehensive understanding of AOV, CAC/CPA, ROAS, and unit economics.

• Ability to interpret campaign and funnel data and pinpoint the root causes of performance fluctuations.

• Experience in designing and assessing A/B tests across creatives, audiences, offers, and landing pages.

• Strong analytical and problem-solving abilities.

• Comfortable taking ownership of performance targets and making decisions based on data.

• Excellent written and verbal communication skills in English.

• Capable of working independently in a remote setting and effectively communicating with a distributed team.

🏝️ Benefits

• Fully Remote: Work from anywhere with international teams.

• Peer Community: Connect with high-performing sales professionals in our network.

• Ongoing Support: Receive guidance from Huzzle both before and after placement.

• Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that align with your goals.