Senior Media Buyer

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take charge of the complete strategy and implementation for 6–8 clients across platforms such as Meta, Google, TikTok, and TikTok Shop.

• Design comprehensive full-funnel strategies that align with growth objectives.

• Create and present monthly and quarterly growth roadmaps.

• Develop forecasting, budgeting, pacing, and performance models.

• Assess performance using metrics like ROAS, MER, CPA, and incrementality.

• Launch, oversee, and optimize paid social and search campaigns.

• Establish testing frameworks for creative elements, bidding strategies, audiences, and landing pages.

• Convert insights into actionable plans for creative teams, clients, and internal stakeholders.

• Ensure quality assurance, naming conventions, campaign structures, and reporting accuracy.

• Act as the main point of contact for client accounts.

• Lead client meetings, asynchronous updates, and reporting evaluations.

• Communicate performance results to executive teams.

• Manage expectations, identify potential risks, and propose solutions.

• Contribute to logical upsell opportunities that are not quota-based.

• Collaborate with creative strategists on briefs, hooks, angles, and testing methodologies.

• Work alongside lifecycle, CRO, and landing-page partners.

• Provide insights for creative direction, product testing, and broader marketing strategies.

• Maintain reporting, dashboards, and insights.

• Establish repeatable processes, standard operating procedures (SOPs), and playbooks.

• Ensure campaigns are compliant, accurately tracked, and technically sound.

• Facilitate knowledge-sharing and mentor junior team members as required.

• Support process enhancements and account quality control.

• Step into escalations with guidance from senior leadership.

• Contribute to the agency's growth through best practices and thought leadership.

⛳️ Requirements

• 7+ years of experience managing paid media across platforms like Meta, Google, TikTok, and TikTok Shop.

• Demonstrated success in profitably scaling accounts.

• Proven ability to manage ad spending of $100K+/month per client across various channels.

• Strong expertise in attribution, data analysis, incrementality, and measurement techniques.

• Extensive experience in direct-to-consumer (DTC), lead generation, or eCommerce performance marketing.

• Experience in producing creative briefs.

• Profound understanding of GA4, Shopify, and various attribution tools.

• Familiarity with landing page optimization and full-funnel conversion rate optimization (CRO).

• Ability to link platform execution to business-level outcomes.

• Experience in developing multi-channel growth roadmaps.

• Strong grasp of creative strategy and feedback processes.

• Confident communication skills with the ability to simplify complex performance narratives.

• Experience in managing client relationships directly.

• Ability to build trust, maintain client satisfaction, and enhance retention.

• Proactive mindset towards documentation, process, and issue detection.

• Strong quality assurance habits and attention to detail.

• Capacity to operate in a fast-paced agency environment with multiple accounts.

• Availability during standard office hours in PST, CST, EST, or MST time zones.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible work hours and remote work options.

• Opportunities for professional development and career advancement.

• Collaborative and innovative work environment.

• Health and wellness benefits.