Media Buyer, LATAM

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Lead and manage paid media strategies across channels such as Meta, Google, TikTok, Snapchat, and other relevant platforms.

• Establish budget distribution, campaign frameworks, audience targeting, creative strategies, and investment opportunities.

• Collaborate with Media Analysts to monitor performance, identify trends, troubleshoot issues, and enhance efficiency and growth.

• Comprehend the factors influencing performance fluctuations and determine when to scale, test, or retract efforts.

• Analyze the entire customer journey, including aspects like landing pages, conversion rates, offers, pricing, checkout processes, creative content, retention, and post-purchase behavior.

• Create testing roadmaps across various audiences, creative elements, offers, messaging, campaign structures, and other growth factors.

• Assess experiments based on business impact and incorporate insights into future strategies.

• Collaborate with Creative Strategists to uncover creative opportunities and convert data into actionable briefs and recommendations.

• Act as a strategic partner for clients, leading discussions, delivering insights, and clarifying recommendations.

• Spot opportunities related to channels, audiences, offers, creative aspects, funnels, and acquisition strategies.

• Take charge of growth for a portfolio of e-commerce clients.

⛳️ Requirements

• A minimum of 6 years of experience in paid media, performance marketing, growth marketing, or a related discipline.

• Substantial experience managing e-commerce clients is essential.

• Strong hands-on proficiency with Meta, Google, and TikTok.

• Additional experience with platforms like Snapchat or X is a plus.

• Proven experience managing substantial advertising budgets.

• Demonstrated success in developing and implementing paid media strategies that yield measurable business growth.

• Comprehensive understanding of funnel performance, conversion rates, customer acquisition economics, and e-commerce metrics.

• Experience in creative testing, offer testing, and optimization of landing pages or funnels.

• Experience collaborating closely with Creative, Analytics, Growth, or other cross-functional teams.

• Excellent client-facing and presentation abilities.

• Experience in creating and presenting strategic recommendations to senior-level stakeholders.

• Strong analytical, problem-solving, and communication skills.

• Proficient in English, both spoken and written.

🏝️ Benefits

• Access to seasoned teams in media, creative, growth, and technology.

• Utilization of proprietary data and tools, including Meteoric AI.

• Meaningful ownership of client relationships.

• Opportunities to test innovative ideas and uncover growth prospects.

• Pathway to media leadership, strategic roles, or broader growth responsibilities.

• Fully remote working environment.

• A distributed-team framework providing flexibility to work from preferred locations.