Lead, Onboarding Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily operations of a designated marketing pod.

• Convert journey strategies into practical plans and scalable member experiences.

• Manage execution within the Adobe Experience Platform.

• Take charge of pod prioritization, sprint planning, delivery management, dependency resolution, and stakeholder communication.

• Collaborate across communications strategy, analytics, business stakeholders, channel partners, and execution teams.

• Ensure that priorities are well-defined, work is efficiently planned, and stakeholder commitments are consistently met with high quality.

• Identify and share initiatives that enhance product and service positioning and offerings for members.

• Conduct analytical functions such as data management modeling or reporting solutions.

• Provide guidance to executives on functional strategies, often specific to segments.

• Utilize independent judgment and decision-making skills on complex issues.

• Enhance team effectiveness, delivery predictability, operational processes, and speed-to-market.

• Foster a high-performing, accountable pod culture and eliminate barriers to execution.

• Leverage platform capabilities to ensure reliable delivery, contributing to member and business outcomes.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, Technology, or a related field, or 4+ years of equivalent relevant experience.

• Over 5 years of experience in lifecycle marketing, CRM marketing, customer engagement, marketing operations, journey orchestration, or related fields.

• At least 2 years of experience leading agile teams, pods, or cross-functional initiatives.

• Proven experience managing complex, cross-functional workstreams involving multiple stakeholders and competing priorities.

• Strong knowledge of omni-channel marketing, customer journeys, personalization, and marketing automation.

• Demonstrated success in driving delivery, prioritization, stakeholder alignment, and operational excellence within a matrixed environment.

• Proven ability to enhance team effectiveness, delivery performance, or operational processes in a dynamic, cross-functional setting.

• Excellent facilitation, communication, organization, and problem-solving capabilities.

• Ability to influence without direct authority and foster accountability across diverse teams.

• This position operates on Eastern Standard Time hours.

• Must meet home internet requirements of at least 25 Mbps download and 10 Mbps upload.

• Ability to work from a designated space free from ongoing interruptions to protect member PHI/HIPAA information.

• Up to 10% travel may be necessary.

• Preferred: experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or other regulated industries.

• Preferred: experience with Adobe Experience Platform, Adobe Journey Optimizer, or similar journey orchestration and marketing technology platforms.

🏝️ Benefits

• Bonus incentive plan based on company and/or individual performance.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• 401(k) retirement savings plan.

• Paid time off.

• Company holidays.

• Personal holidays.

• Paid parental leave.

• Paid caregiver leave.

• Short-term disability.

• Long-term disability.

• Life insurance.

• Remote work opportunities.

• Occasional travel to Humana offices for training or meetings.

• Dedicated home workspace to safeguard member PHI/HIPAA information.

• Humana internet service requirements/support for home or hybrid employees.