Senior Marketing Manager, Media – Medical Affairs

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the primary strategic partner for U.S. Medical Affairs initiatives within GCCI Media on a daily basis.

• Convert Medical and scientific priorities, audience requirements, milestones, content strategies, and investment guidance into media planning directives.

• Provide guidance and constructive challenges to agency strategies and recommendations.

• Assess agency proposals for strategic alignment, feasibility, risks, gaps, and potential opportunities.

• Counsel Medical stakeholders on how paid media can bolster scientific and educational goals.

• Offer strategic advice across HCP media channels, partners, platforms, audience strategies, and emerging capabilities.

• Supervise integrated HCP media strategies encompassing endemic, programmatic, search, social, point of care, video/audio, congress, and custom partnership channels.

• Ensure that strategies are converted into tactical plans, activation, optimization, and measurement.

• Oversee agency partnerships, deliverables, timelines, dependencies, and escalations.

• Advise on campaign performance, measurement, reporting, and optimization in collaboration with agency and analytics teams.

• Ensure that Medical media activities comply with operational processes and governance standards.

• Collaborate with Medical Affairs, Legal, Compliance, Privacy, Procurement, Analytics, Technology, and other departments.

• Coordinate Medical and Commercial media activities to pinpoint duplication, audience saturation, inventory conflicts, and executional considerations.

• Enhance the Medical media operating model, processes, tools, and standards.

• Identify opportunities for innovation and Test & Learn initiatives.

• Stay informed about the pharmaceutical HCP media ecosystem and industry best practices.

• Foster trusted relationships and serve as a reliable media advisor.

• Travel up to 20% domestically to facilitate agency, partner, and internal business meetings.

⛳️ Requirements

• Doctorate degree with 2 years of marketing and/or business experience in a role related to a Marketing/Sales commercial organization; OR Master's degree with 4 years of experience; OR Bachelor's degree with 6 years of experience; OR Associate's degree with 10 years of experience.

• A minimum of 4 years of experience in paid media, marketing, or advertising is preferred.

• Strong experience in pharmaceutical or healthcare media, especially HCP media strategy, audience planning, and activation.

• Proficiency in media planning, activation, execution, optimization, and performance measurement.

• Ability to transform business, scientific, or communication objectives into media strategies and assess agency recommendations.

• Experience in serving as a strategic media partner to internal stakeholders.

• Proven experience in supporting integrated HCP media campaigns across digital channels.

• In-depth understanding of HCP audience targeting, segmentation, media planning, customer journeys, campaign activation, and optimization.

• Working knowledge of the pharmaceutical media ecosystem, HCP publishers, platforms, data partners, measurement methodologies, and agency operational frameworks.

• Strong grasp of media measurement, reporting, and performance analytics.

• Experience collaborating with media agencies and external vendors.

• Proven ability to operate within regulated environments and partner with Medical, Legal, Compliance, Privacy, Analytics, Technology, Procurement, and other stakeholders.

• Strong skills in project and stakeholder management.

• Excellent communication and presentation abilities.

• Capability to establish processes and enhance operational efficiency.

• Strategic curiosity and eagerness to learn about emerging media platforms, technologies, healthcare partner capabilities, and industry best practices.

• Exceptional attention to detail and sound judgment.

• Willingness to travel up to 20% domestically each year.

• Sponsorship for this position is not guaranteed.

🏝️ Benefits

• A comprehensive employee benefits package, which includes a Retirement and Savings Plan with generous company contributions, group medical, dental, and vision coverage, life and disability insurance, and flexible spending accounts.

• A discretionary annual bonus program.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work models where possible.

• Opportunities for career development.

• Support for work/life balance.