Acquisition Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the key point of contact.

• Facilitate bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into clear, actionable insights for clients without technical backgrounds.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Address account issues proactively to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign parameters.

• Daily monitor performance and make adjustments based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and create strategies to enhance results.

• Test audiences, messaging, and creative elements to discover opportunities for improved performance.

• Contribute to ad copy and campaign messaging efforts.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes with Zapier, and manage lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations while being accountable for client results, relationships, and retention.

⛳️ Requirements

• At least 4 years of practical experience in paid media, with a strong emphasis on Meta advertising.

• Proven experience in managing multiple client accounts and leading client-facing discussions.

• Demonstrated ability to manage campaigns towards established performance goals while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preference for experience in financial services marketing.

• Experience with lead-generation and appointment-setting campaigns is preferred.

• Background in video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Direct-response advertising experience is preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Ability to Work From Home.

• Flexible Scheduling options.

• Performance Bonus potential.