EMEA ICE Marketing Specialist

This is a fully remote position, open to applicants in Spain, +3 more countries.

📋 Description

• Create and implement the annual EMEA ICE campaign strategy in alignment with regional objectives, portfolio priorities, and country readiness.

• Oversee the content and landing pages of the ICE website, including updates, user journeys, analytics, optimization, and review processes.

• Plan and carry out integrated advertising, email, search advertising, and digital campaigns.

• Coordinate campaign schedules across EMEA and facilitate local adaptations at the country level.

• Collaborate with country marketing and commercial teams to establish priorities, activation plans, local requirements, and metrics for success.

• Advise on and manage the allocation of campaign budgets by market, channel, and activity; track spending, forecasts, and return on investment.

• Lead the management of agencies and vendors for creative, media, digital, content, and production initiatives.

• Provide marketing oversight for key events and congresses, including messaging, digital amplification, lead capture, follow-up, and performance reporting.

• Create campaign toolkits, content, and activation guides for sales teams.

• Monitor campaign and channel KPIs and deliver actionable insights to the EMEA ICE Marketing Lead and country stakeholders.

• Ensure alignment with Global and regional partners regarding brand, portfolio, launch, claims, data privacy, and content approval requirements.

⛳️ Requirements

• Master's degree in marketing, business, communications, life sciences, or a related field.

• Approximately 5 or more years of progressive marketing experience, particularly in digital campaign execution and cross-country stakeholder management.

• Proven experience in managing websites, email campaigns, paid media, and search advertising.

• Experience in managing campaign budgets, agencies, timelines, performance dashboards, and inputs from multiple markets.

• Strong analytical abilities with a knack for translating campaign data into clear optimization strategies.

• Fluent in English with the capacity to work effectively within a matrixed, multicultural EMEA environment.

• Willingness to travel within EMEA for important country meetings, congresses, and business reviews.

• Preferred: Experience in MedTech, cardiovascular, electrophysiology, ultrasound, or broader healthcare marketing.

• Preferred: Familiarity with account-based marketing, marketing automation, CRM integration, SEO, and web analytics.

• Preferred: Experience in supporting product launches and navigating highly regulated promotional review processes.

• Preferred: Proficiency in an additional European language.

🏝️ Benefits

• Annual bonus with a set target (% of pay) based on pay grade/location.

• Sales commissions.

• Vacation days.

• Parental leave for at least 12 weeks.

• Bereavement leave.

• Caregiver leave.

• Volunteer leave.

• Well-being reimbursement.

• Programs focused on financial, physical, and mental health.

• Recognition awards for service anniversaries.

• Insurance plans for employees and, in some locations, eligible dependents.