Acquisition Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client calls that focus on performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours ahead of scheduled calls.

• Convert campaign data into clear and actionable insights for non-technical clients.

• Foster strong relationships with clients to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Monitor performance on a daily basis and adjust strategies based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and create strategies to enhance outcomes.

• Experiment with audiences, messaging, and creative to uncover opportunities for improved performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avoid issues that could impact client results.

• Report to the Associate Director of Operations and take responsibility for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of practical experience in paid media, with a strong emphasis on Meta advertising.

• Experience managing multiple client accounts simultaneously and leading client-facing discussions.

• Demonstrated ability to manage campaigns towards specific performance objectives while supporting client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, and problem-solving skills.

• Experience in financial services marketing.

• Background in lead-generation and appointment-setting campaigns.

• Knowledge of video sales letter marketing.

• Experience with high-ticket or considered-purchase funnels.

• Proficiency in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Option to Work From Home.

• Flexible Schedule.

• Performance Bonus.