Senior Media Buyer

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take ownership of paid media channels from start to finish, encompassing strategy, execution, and performance results across various platforms.

• Oversee and optimize a multi-million-dollar budget aimed at effective and profitable customer acquisition.

• Conduct daily analysis of campaign performance, pinpoint root causes, and implement data-driven actions.

• Assess the entire marketing funnel to uncover gaps in user experience, conversion processes, and revenue potential.

• Convert data into actionable insights, identify critical performance drivers, and respond accordingly.

• Create and implement a testing roadmap, which includes A/B testing of ad creatives, copy, and landing page experiences.

• Launch and refine campaigns, creatives, and tests to achieve incremental performance improvements and expand successful initiatives.

• Focus on high-impact opportunities and initiatives that lead to significant business results.

• Collaborate with creative, editorial, and analytics teams to ensure media strategy aligns with content and monetization objectives.

• Track KPIs such as CPL, ROAS, profit per session, and lead quality.

• Provide actionable reporting to stakeholders.

• Keep abreast of platform updates, industry trends, and competitive strategies.

⛳️ Requirements

• Over 5 years of experience in performance marketing, specifically with hands-on management of paid media campaigns.

• Proven experience in scaling paid media campaigns profitably at significant spend levels, including Meta, Google, Native, or similar platforms.

• Strong analytical skills to identify the root causes of performance issues, distinguish between significant signals and noise, and make data-informed decisions.

• Proficient in Excel, capable of handling large datasets and creating reports.

• In-depth knowledge of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies.

• Demonstrated capability in testing, iterating, and scaling campaigns successfully.

• Understanding of performance metrics such as CPC, conversion rate, and revenue per session.

• Expertise in optimizing landing pages with real-world testing examples that yield measurable improvements.

• Experience in optimizing towards downstream quality metrics, including lead-to-sale rates, client retention, or lifetime value.

• Ability to prioritize high-impact opportunities and act swiftly in a fast-paced, performance-centric environment.

• Strong sense of ownership and accountability for performance outcomes.

• Capable of clearly and effectively communicating insights and recommendations to stakeholders.

• Ability to work collaboratively across various functions.

• Willingness to work East Coast (EST) hours.

• Experience in affiliate marketing, lead generation, or publisher-based business models is a plus.

🏝️ Benefits

• Affordable, competitive health coverage, including for domestic partners.

• Employer-funded counseling services.

• 401(k) matching after two months of employment, with employer contributions beginning at approximately 3%.

• Employer-sponsored lifestyle spending account for expenses related to physical, financial, and emotional wellbeing.

• Flexible time off with competitive accrual on a weekly basis.

• Two weeks of paid parental leave within the first year and up to nine weeks after one year of service.

• Company-paid holidays along with additional flexible holiday options.

• Options for remote work or flexibility to work from home.

• Employer-sponsored life insurance, including coverage for dependents and spouses.

• Employee Resource Groups (ERGs).

• Accessibility accommodations available during the application or employment process.