Field Marketing Manager

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Design and implement integrated quarterly marketing strategies that are aligned with the Asia pipeline across Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Vietnam.

• Foster full-funnel demand generation across key accounts and essential market segments.

• Synchronize marketing initiatives with regional sales objectives and account strategies.

• Execute field marketing programs such as executive roundtables, hosted events, industry conferences, webinars, and partner activations.

• Tailor and enhance global campaigns for regional audiences, including security leaders, platform engineers, and DevOps teams.

• Utilize digital marketing and account-based marketing (ABM) strategies to boost engagement and pipeline impact.

• Collaborate with Sales to engage Tier 1 and strategic accounts.

• Develop targeted multi-touch campaigns that support complex enterprise purchasing journeys.

• Formulate personalized engagement strategies to expedite opportunities through the sales funnel.

• Work alongside Regional Directors, Sales teams, BDRs, Partnerships, SEs, and the broader APJ Marketing team.

• Align go-to-market (GTM) priorities, territory planning, and campaign execution.

• Assist Sales with messaging, programs, and tools to enhance conversion rates and pipeline velocity.

• Partner with cloud, channel, and technology partners on collaborative campaigns and scalable GTM opportunities.

• Support pan-APJ campaigns, events, and strategic initiatives.

• Provide regional insights and market feedback to refine messaging, positioning, and campaign effectiveness.

• Monitor and analyze pipeline contribution, engagement, and ROI metrics.

• Optimize programs and investment choices using performance insights.

• Establish scalable processes and frameworks for regional growth.

⛳️ Requirements

• Over 6 years of experience in field marketing, demand generation, or regional marketing within B2B technology; preference for security, cloud, or developer tools.

• Proven experience in developing and executing regional marketing programs across Asian markets.

• Strong teamwork skills with Sales, SDR/BDR, Partnerships, and cross-functional teams to achieve measurable pipeline results.

• A solid understanding of the cloud-native, DevSecOps, or software supply chain security landscape is highly desirable.

• A data-driven mindset with experience in utilizing marketing metrics, attribution, and insights to inform strategy and optimization.

• Exceptional communication and stakeholder management abilities, with the capacity to influence across various levels of the organization.

• Capability to function effectively in a fast-paced, high-growth environment.

• Based in Singapore.

• Willing to travel approximately 20-25% throughout the region for events, partner engagement, and team collaboration.

🏝️ Benefits

• Flexible & Remote-First Culture: Work remotely with opportunities for team meetups, bi-annual destination summits, and a monthly stipend for coworking spaces, phone, and internet costs.

• Receive stock options upon hiring and during promotions.

• Participate in secondary offerings and have 10 years to exercise your options.

• 100% covered health, vision, and dental insurance premiums for you and your dependents.

• ∞ Flexible Time Off.

• 18 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents, with the option to take it all at once or throughout the child's first year.