Regional Marketing Manager

This is a fully remote position, open to applicants in China.

📋 Description

• Implement marketing and student recruitment strategies throughout Greater China and Mongolia to achieve growth and internationalization goals.

• Build and nurture relationships with education agents, institutional partners, and key stakeholders to enhance Griffith University's visibility and reputation.

• Oversee agent engagement, training, performance management, and conversion initiatives to optimize enrolment results.

• Collaborate with agents, prospective students, and internal teams to improve enquiry management, offer conversion, and enrolment success across various recruitment channels.

• Represent Griffith University at recruitment events, exhibitions, seminars, and partner engagements.

• Identify new market opportunities and evaluate industry trends.

• Provide strategic insights to facilitate sustainable growth.

• Work in partnership with Academic Groups and professional staff to bolster recruitment, partnership development, and international engagement initiatives.

• Collaborate closely with the Regional Director (Greater China and Mongolia).

• Travel frequently throughout the region.

⛳️ Requirements

• Bachelor's degree with experience in student recruitment, marketing, business development, or a related discipline.

• Demonstrated success in meeting student recruitment, conversion, and enrolment goals, particularly in the international education sector.

• Exceptional ability to cultivate and manage relationships with education agents, institutional partners, and key stakeholders.

• Outstanding communication, presentation, and interpersonal skills, with experience in diverse cultural environments.

• Comprehensive understanding of the Australian higher education sector and the international student recruitment landscape, especially in Greater China and Mongolia.

• Self-driven and flexible, with the capability to handle competing priorities.

• Willingness to travel frequently.

• Commitment to upholding university policies, procedures, and professional standards.

• Full working rights in China.

• Available to start immediately or on short notice.

🏝️ Benefits

• Fixed-term position for 12 months.

• Full-time employment.

• Opportunity to contribute to transformative learning experiences through a purpose-driven organization.

• Regular travel opportunities.

• Chance to work with Griffith University and international education stakeholders.