Marketing Consultant – 12 Months FTC

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create and implement comprehensive marketing strategies that align with the growth objectives of the Healthcare Sector.

• Convert commercial goals into marketing initiatives that enhance reputation, foster stakeholder engagement, support strategic accounts, and drive growth.

• Design, launch, and optimize multi-channel campaigns throughout the buyer journey.

• Identify opportunities within the healthcare market, refine messaging, and assist in account-based marketing efforts.

• Cultivate relationships within the organization and coordinate specialized teams to achieve set goals.

• Maintain and develop insights into the healthcare market, including NHS, public research, life science priorities, healthcare policies, digital transformation initiatives, and emerging opportunities.

• Create, manage, and execute integrated campaign strategies that align with commercial objectives.

• Define target demographics, messaging, and channel strategies for campaigns and ABM initiatives.

• Oversee campaign budgets, ensuring timely delivery and adherence to budget constraints.

• Lead the comprehensive activation of integrated, multi-channel campaigns across Content, Events, Digital, and Marketing Operations.

• Collaborate with Sector Leads, Client Directors, Account Teams, and Sales Teams on strategic account growth, stakeholder engagement, and sales advancement.

• Align marketing efforts with strategic account plans and support ABM initiatives for key accounts.

• Provide sales teams with the messaging, content, and tools necessary to engage prospects and customers effectively.

• Evaluate campaign performance, optimize effectiveness, and maximize return on investment.

• Discover opportunities for joint campaigns, events, and growth initiatives with strategic partners like AWS and Microsoft.

⛳️ Requirements

• In-depth understanding of the UK healthcare landscape, including NHS organizations, healthcare policy, digital transformation initiatives, and the healthcare procurement landscape.

• Proven experience in developing and executing integrated marketing campaigns that yield business results and support intricate healthcare buying processes.

• Experience in engaging senior healthcare stakeholders, encompassing clinical, operational, digital, and executive audiences, while aligning marketing efforts with strategic account priorities.

• Demonstrated experience in developing and executing account-based marketing (ABM), stakeholder engagement, or strategic account programs within complex healthcare settings.

• Experience in identifying healthcare market insights and translating them into campaigns, thought leadership, and content that enhance sector positioning, stakeholder engagement, and commercial growth.

• Proven track record of partnering with Sales and Business Development teams to create, advance, and convert pipeline opportunities.

• Experience in managing relationships with agencies, partners, and suppliers to achieve marketing objectives.

• A degree or higher qualification in Marketing, Communications, or a related field (preferred).

• Experience in delivering co-marketing campaigns with strategic partners such as AWS, Microsoft, or other technology collaborators (preferred).

• Familiarity with marketing technology, data, or digital transformation services within healthcare organizations (preferred).

• Understanding and experience with Demandbase (preferred).

🏝️ Benefits

• People-first culture.

• Support for growth and career development.

• A diverse and inclusive workplace.

• Recruitment accommodations and adjustments.

• Ongoing support from the talent acquisition team throughout the recruitment process.