Senior Marketing Strategist

This is a fully remote position, open to applicants in Utah.

📋 Description

• Develop direct mail content, offers, and designs using Canva or similar tools.

• Take responsibility for client outcomes, including response rates, cost per lead, cost per booked job, and return on investment.

• Conduct A/B testing, particularly in competitive markets.

• Incorporate SMS, ringless voicemail, follow-up mail, and landing page touchpoints.

• Participate in calls with key clients to articulate strategies and address any objections.

• Provide training to the Client Success team through brief video content for both the team and clients.

• Define the dashboards and reports required by the technology team.

• Contribute marketing concepts to Tree Traction's marketing team.

• Regularly check in with fulfillment to guarantee orders are processed accurately and punctually.

• Create new creative templates and ensure client projects are launched on time.

• Prepare briefs for A/B testing dashboards and key performance indicator plans.

• Establish a repository of effective campaign strategies and conduct a minimum of four controlled tests each month.

• Report directly to the Head of Operations.

• Engage in interviews, complete a marketing work sample, and conduct reference checks.

⛳️ Requirements

• At least 18 months of experience at one company or client managing over $500K in creative direct-response advertising spend.

• Over $1M in total lifetime advertising spend managed.

• Experience in lead generation for home service companies in the United States.

• Demonstrated examples of reducing cost per lead or enhancing a sales funnel, supported by metrics.

• Extensive daily use of AI for building and tracking campaigns, dashboards, and conducting research.

• Exceptional interpersonal skills; comfortable interacting with clients via calls, video, and in person.

• Availability from 8 AM to 5 PM, Monday to Friday, for internal and client meetings.

• Willingness to work more than 40 hours per week and prioritize this role over other commitments.

• Experience with direct mail (preferred).

• Proficiency in static ad design using Canva or similar tools (preferred).

• Familiarity with AI content tools for images, videos, and landing pages, such as Higgsfield (preferred).

🏝️ Benefits

• Health allowance for the plan of your choice.

• Monthly wellness benefits.

• Home office allowance.

• 12 company holidays.

• 3 weeks of paid leave annually.

• Option to work from anywhere in the US.

• Flexible work schedule.

• Travel opportunities.

• Option for AI interview or in-person interview upon request.

• Equal opportunity employer.