Senior Marketing Strategist

This is a fully remote position, open to applicants in United States, +2 more countries.

📋 Description

• Collaborate with Solution Consultants to evaluate clients’ current martech setups, assessing capability gaps, integration health, technology debt, and platform usage.

• Create multi-year martech strategies that align with business objectives and enhance customer experience priorities.

• Develop roadmaps for martech adoption and activation.

• Generate impact valuations and quantitative assessments of business implications.

• Establish use-case prioritization frameworks employing quantitative scoring models.

• Collaborate with technology partners such as Braze, Segment, and Databricks.

• Conduct sessions detailing the transformation of martech investments from SaaS to a consumption model.

• Oversee end-to-end journey mapping, defining personas, critical moments, touchpoints, and data signals.

• Create trigger-based, always-on, and lifecycle journeys across various channels including email, SMS, push notifications, and in-app messaging.

• Formulate journey governance frameworks, testing roadmaps, and maturity assessments.

• Design marketing analytics and KPI frameworks, experimentation methodologies, and performance narratives.

• Develop audience segmentation, lifecycle definitions, and personalization frameworks utilizing first-party, behavioral, CDP, and CRM data.

• Compile and synthesize performance data from Braze, Salesforce Marketing Cloud, and Adobe Experience Platform into strategic insights.

• Construct and present executive-level business cases, ROI models, value realization roadmaps, and strategic narratives.

• Provide counsel to VP and C-level stakeholders while identifying additional Stitch capabilities to meet client needs.

• Engage in QBRs and EBRs.

• Contribute reusable frameworks, assessment tools, and workshop guides to Stitch’s internal methodology.

• Write or contribute to thought leadership through LinkedIn, webinars, and Braze Events.

• Manage time effectively to achieve billable targets of 36+ hours weekly.

• Travel up to 20% for client meetings, workshops, and on-site engagements.

• Mentor Marketing Strategists and provide constructive feedback to peers.

⛳️ Requirements

• Extensive expertise in CRM roadmap creation, customer journey mapping techniques, lifecycle marketing, and omnichannel orchestration.

• Practical knowledge of two or more enterprise martech platforms—Braze, Segment, Salesforce Marketing Cloud, Adobe Experience Platform, Tealium, or similar.

• Ability to independently conduct analyses from dashboards, reports, and experimental outcomes; able to make recommendations autonomously.

• Comprehension of how composability influences Braze activations.

• Strong analytical skills; comfortable working with large datasets, creating performance models, and formulating strategies based on data insights.

• Experience in designing experimentation frameworks connected to business outcomes.

• Exceptional storytelling and communication skills, capable of engaging stakeholders from entry-level staff to executives.

• Strong executive presence, sound judgment, and the ability to maintain composure under pressure with polished professional presentation skills.

• Specialized strategic knowledge in relevant areas such as loyalty strategy, data strategy, QSR, Retail, or Media & Communications.

• Familiarity with BI and analytics platforms, experimentation and research tools, ClickUp, Slack, Google Suite, Braze, Segment, and Databricks.

• Over 7 years of experience in data-driven marketing strategy, CRM, martech consulting, or digital transformation roles.

• Proven track record in building and presenting multi-year roadmaps to senior stakeholders.

• Experience in facilitating executive discovery workshops, business prioritization sessions, and strategic planning engagements.

• Client-facing experience within an agency or consultancy is essential.

• Must be eligible to work in the United States, Canada, or United Kingdom without requiring visa sponsorship.

🏝️ Benefits

• Flexible PTO policy

• Paid Sick Time

• Medical, dental, vision, and life insurance

• Monthly tech stipend

• Paid parental leave

• Paid bereavement leave

• Mental well-being support

• In-person onboarding experience during your first week at our HQ in Indianapolis, Indiana