Senior Marketing Strategist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and implement comprehensive demand generation programs for B2B clients utilizing paid search, LinkedIn, paid social, AEO, SEO, content, events, and client websites.

• Take ownership of the strategic direction for client accounts.

• Facilitate presentations and workshops with key stakeholders from client organizations.

• Provide direction and briefs to creative, content, and specialist teams.

• Ensure that deliverables are in line with the overall strategy.

• Monitor and optimize ongoing campaigns.

• Analyze performance metrics and convert insights into actionable next steps related to pipeline and revenue generation.

• Develop website strategy, focusing on site structure, user journeys, and conversion optimization.

• Identify growth opportunities through research and testing.

• Collaborate with HubSpot specialists to set up automation and CRM workflows that facilitate conversion and sales enablement.

• Incorporate AI tools into planning, analysis, and campaign optimization.

• Oversee marketing strategy for a portfolio of mid-market B2B clients at LevelUp, a UK-based B2B growth agency and HubSpot Diamond Partner that serves private-equity-backed tech companies.

⛳️ Requirements

• Established experience in B2B marketing strategy or planning within an agency environment.

• Proven success in designing and managing programs across paid, organic, content, and email channels.

• Ability to link marketing results directly to pipeline and revenue generation.

• Strong skill in deriving clear, actionable insights from marketing and web analytics tools.

• Experience in leading client presentations and workshops for non-technical audiences.

• Capability to effectively navigate client engagements.

• Demonstrated success in using AI and automation to enhance workflows or boost marketing performance.

• Proficiency in HubSpot Marketing Hub, Google Ads, LinkedIn Ads, GA4, Google Search Console, Ahrefs, and various AI tools.

• Degree in marketing, business, strategy, or a related discipline (preferred, but not mandatory).

• HubSpot certifications like Implementation, Revenue Operations, or Platform Consulting (preferred).

• Experience in managing campaign budgets and ensuring spending efficiency (preferred).

• Familiarity with intent or demand-signal tools for identifying high-intent prospects (preferred).

🏝️ Benefits

• Basic government-mandated benefits in the Philippines (13th-month pay, SSS, PhilHealth, Pag-IBIG).

• Support for remote work setup.

• Observance of Philippine public holidays.

• Provision of necessary equipment.

• Company culture prioritizing team member well-being.

• Healthy work-life balance.

• Respectful and inclusive work environment.

• Standard 40-hour fixed-schedule work week.