Senior Marketing Strategist

This is a fully remote position, open to applicants in New York.

📋 Description

• Formulate go-to-market strategies for innovative and emerging digital products.

• Convert client objectives into actionable marketing strategies and execution plans.

• Utilize AI tools to investigate strategic avenues, validate concepts, and rigorously test plans.

• Integrate client feedback, research findings, and performance metrics into strategic direction.

• Establish goals and success metrics for clients and various initiatives.

• Focus on high-impact tasks and make necessary trade-offs.

• Manage marketing initiatives from inception to completion.

• Leverage AI to enhance planning, drafting, and campaign iteration processes.

• Develop systems and produce content for social media and creative marketing campaigns.

• Create weekly client presentations and campaign progress updates.

• Identify and mitigate project risks effectively.

• Provide briefs to designers, producers, freelancers, and partner agencies.

• Set expectations for deliverables, timelines, and success criteria with the Marketing Manager.

• Monitor cross-channel marketing performance rigorously.

• Convert analytics into actionable insights, recommendations, and subsequent steps.

• Manage daily client communications and present plans, updates, and performance insights.

• Enhance internal workflows, processes, templates, and reporting systems.

⛳️ Requirements

• Based in NYC or the Tri-State area, with options for remote work and occasional in-person engagements.

• 5–8+ years of experience in marketing strategy, growth marketing, or campaign leadership.

• Preference for candidates with agency or startup go-to-market experience.

• Proven experience in managing multi-channel marketing campaigns.

• A strategic marketing generalist who effectively balances brand storytelling with growth and performance.

• Capable of independently owning projects from start to finish and advancing work autonomously.

• Highly organized, proactive, and accountable in all tasks.

• Comfortable juggling multiple initiatives concurrently.

• Proficient in using AI tools as part of daily operations.

• Skilled at transitioning ideas into drafts and refined outputs efficiently using modern tools.

• Exhibits strong judgment when editing, refining, and enhancing AI-assisted work.

• Excellent communication and decision-making capabilities.

• Experience in launching early-stage products or startups is advantageous.

• Collaboration experience with product managers, designers, and creative teams is a plus.

• Experience in developing marketing systems or playbooks is beneficial.

• Ability to manage workstreams using Asana.

• Background in agency or fast-paced startup settings is preferred.

🏝️ Benefits

• Fully remote office with bi-monthly coworking opportunities.

• Comprehensive Health, Dental & Vision Insurance, including options fully covered by Big Human.

• 14 Paid Holidays & Generous Vacation Policy.

• 401(k) Matching program.

• 10–16 Weeks of Paid Parental Leave.

• Internet Credit & Home Office Upgrade Stipend.

• Summer Fridays initiative.

• Annual Team Retreat & Company-Sponsored Team Events.

• Shared Experience Fund & Donation Matching program.

• Education Fund for professional development support.